Posts in Marketing
Adapting to the new normal - How Social Media has changed during Lockdown

All around the world people are stuck at home, something this generation has never had to face before. A generation obsessed with sharing their lives online in the form of stories, posts, and blogs.

You would probably think that social media usage would be down with people having less to share however there has been a 25% engagement increase on Instagram and TikTok in the past month. Surprisingly, companies approaching social media influencers has risen by a staggering 72% since lockdown.

The lockdown has changed the way users, businesses and advertisers use social platforms. We have had to adapt fast to keep businesses we run social media for active and making money.

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How to Optimise your Google Business Page

When you begin to look at optimising your google business page, at first it can seem daunting and confusing. We are going to break it down from beginning to end in order to get you the results that you want.

So, first things first, what is Google Business?

Google Business is a free platform that displays business information on Google Search and Google Maps. Businesses can feed Google’s knowledge base useful information about your business that can help others understand your business online.

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Pay-Per-Click vs Social Media Advertising

It has been one of the most discussed topics within the digital marketing arena in recent years; the question of which one is more effective – PPC or Social Media Marketing?

With social media advertising beginning to change the way we do social media marketing, it is a good idea to understand the difference between Pay-Per-Click (PPC) and social media advertising. PPC refers to paid advertising from “click ads” online. What this means is, you the business will pay for any click you get. In comparison social media ads like on Facebook, have you pay for ad space; any impressions or clicks you get do not change how much you spend on the ad.

In this article, we’re going to examine how the two ad platforms work so that you can consider where using one, or both, will be part of your wider digital marketing strategy.

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Success Stories: Strategic PPC Advertising for National Drainage Company

With over 18 years experience, Drain City are emergency drainage and plumbing specialists based across the UK. Drain City approached us to assist them with increasing their inbound enquires and lead generation via a New Website and Digital Marketing.

We designed and developed a bespoke easy-to-use website teamed with a Strategic marketing campaign. We achieved this by firstly optimising the sites for SEO in order to achieve organic traffic. Then created PPC ads, displaying localised copy and contact info based on their location via geo-tagging. In order to obtain a high position on google and achieve consistent results we provide on-going web maintenance and optimisation.Drain City has been able to double the size of their operations, with 4 new full time employees hired in just 2 months as a direct result of the influx of new business generated by the online advertising we designed and executed.

“We’ve been working with Will, Youssef & the team since November 2019 and pleased to say we’ve had a smooth experience with very successful results to date. As a business we are able to scale up 3 fold after month 2 due to the results produced by the team. Highly recommend.”
- Jake White, MD Drain City

Read the Success Story: unbxd.co.uk

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How to Stay Ahead of the Game in 2020

2020 is set to be a hell of a year in the realm of design and marketing. Check out our latest article where we explore everything from Messaging Apps to Podcasts, and everything in between.

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Sustainable Marketing from a Designer’s Perspective

As a diverse team of creatives, it’s our duty to devise and implement effective, innovative, clean, sustainable and fabulous marketing campaigns for our clients.

We’re not going to change habits overnight, but as creators and influencers we are socially responsible, so if we can focus on the little things and devise campaigns responsibly, with an eye on the environment, we will be doing our bit to help the planet going forward.

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What is User-Generated Content and How to Maximise it for your Brand

From posts on Instagram to customer reviews on Facebook, happy customers are your best advocates and can actually produce the content you need to increase your website traffic, boost your sales and increase repeat customers. But are you taking advantage of it? 

Check out our latest blog post to discover how user-generated content will entice your customers to choose you over your competitors.

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Utilising Design to Boost Online Conversion

Do you have a professionally designed website but low online sales figures? Are there plenty of visitors but none converting into customers? Following on from our recent article on search engine optimisation, the next step towards increasing your online sales is boosting online conversion. In short, your website could have thousands of visitors but there are elements that could be preventing users from converting. 

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How to Market your Brand in China

China is becoming a global giant, producing over 20% of the global GDP. Rising from extreme poverty to a “driver of global change” and an “indispensable global player”, China reportedly produces two billionaires a week in the retail, technology and property development sectors. With a population of 1.3 billion, it has formed as a highly-desirable market and customer base for foreign brands.

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UNBXD launches new Magento E-Commerce Website for Oaktree Garden Centre

We’re thrilled to announce the launch of the new Oaktree Garden Centre e-commerce website we have been developing over the past few months. The project scope was a full Magento 1 to 2 migration including over 5000+ product import/export as well as integration with inventory and stock control via Oaktree’s internal EPOS systems. All migrations such as this involve their own complicated and unique challenges, thankfully these were no issue due to our experienced and capable team.

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Client Win: The Travel Franchise

We’re delighted to announce that we are now working with The Travel Franchise, one of the fastest growing travel companies in the UK!

Founded by Steve Witt and Paul Harrison, The Travel Franchise and their Travel Agency - Not Just Travel - have over 15 years of success within the travel industry. Their business is built around the concept of ‘Fanatical about Travel’. Each team member and consultant is passionate about the travel industry and they ensure that their clients’ experiences are second to none. This dedication turned them into one of the fastest growing travel companies in the UK. They have also become part of the K’s largest independent buying group, which sources the best travel deals from over 450 supplier and partners.

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New Client Sign: The Boat Club

2018 is already set to be an extremely exciting year for UNBXD...

We’re pleased to announce one of our newest clients, The Boat Club!

The Boat Club is a brilliant new way to experience boating. In exchange for a monthly subscription, customers have access to a selection of boats, maintained and prepped to simply step aboard and enjoy. They take the hassle out of boating, leaving you to appreciate every minute on the water.

We will be assisting them with the Design and Development of their Website as well as all aspects of Marketing and Content Creation.

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Charles Trent's Social Takes Off

We were recently appointed by Charles Trent to assist them in developing their online presence through a combination of social media marketing and content creation services. Over the past quarter we’ve already achieved some pretty impressive results.

After first identifying their goals, our in-house team developed their marketing strategy following a careful combination of paid and organic advertising. Our team of content creators then produced a series of high quality visual content including design, photography and film. This was then published across their platforms and channels to spark engagement, interaction and as a result, conversion.

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Our client The Old Inn wins ‘Best Business Idea Award’ at the 2017 Hall & Woodhouse Business Partnership Awards!

Congratulations to our client The Old Inn for winning ‘Best Business Idea Award’ at the 2017 Hall & Woodhouse Business Partnership Awards!

Since UNBXD started working with The Old Inn last year on their marketing they have seen an increase of 45% in turnover and a 100% increase in sales.

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Bournemouth and Poole are voted No.1 for high growth digital businesses in the UK Tech Nation 2017 Report

Our coastal hometown Bournemouth is being recognised for its full potential we know, from being a digital creative agency and living the experience of Bournemouth’s digital growth, it has. We are extremely proud to be a part of the growing digital community within Bournemouth and being surrounded by like-minded creative individuals with big ambitions.

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