From posts on Instagram to customer reviews on Facebook, happy customers are your best advocates and can actually produce the content you need to increase your website traffic, boost your sales and increase repeat customers. But are you taking advantage of it?
Check out our latest blog post to discover how user-generated content will entice your customers to choose you over your competitors.
Read MoreFor most businesses, Instagram is a go-to platform, including being used regularly by ourselves! Earlier this week, Instagram revealed their latest feature – IGTV. Can this be a new feature which companies can use to their greatest potential? Here’s all you need to know:
Read MoreInevitably 2017 was set to be a very competitive year for businesses with technology, culture and trends always evolving. With augmented and virtual reality flourishing and Facebook and Instagram introducing their own version of Snapchat, the ability to market brands and businesses online is growing and as a result, Marketers are finding they have more tools to utilise. As an outcome, it is becoming much more competitive in the business world and we are seeing many more innovative and inspirational marketing campaigns publicised. And today is a very exciting day for us Marketers as we have seen the most innovative and revolutionary marketing campaign that uses all three means of content (video, technology and social media) unveiled.
The British luxury clothing brand Ted Baker, who is renowned for its quirky and creative campaigns, has raised the bar for brands and put themselves ahead of the competition with their new marketing campaign. Setting itself apart from ad campaigns consisting of “big headline fashion photographers and celebrities” is as integral to Ted Baker as its smart dresses and quirky styling. And the fashion brand, well-known for its unorthodox take on marketing, is continuing that charge with the launch of a new comedy sitcom.
And this is by far the most innovative and inspirational marketing campaign of 2017 to date.
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