Just Browsing: How to Reduce Online Shopping Cart Abandonment

Sometimes, I wish I could view a list of every item I’ve ever added into an online shopping cart and then abandoned. All the lost trinkets I decided I didn’t need, the furniture I realised wouldn’t match my wallpaper, or the outfits I knew would never arrive in time. A gallery of things I once wanted, but never ended up getting.

I’d hazard a guess that you feel the same, as almost 70% of all online shopping carts are abandoned by shoppers. In other words, only 3 in every 10 customers who begin filling their carts end up making a purchase. That’s a lot of figuratively lost bits and bobs, and a lot of lost revenue for businesses.

Research has found many reasons as to why consumers abandon carts, but luckily, there are things you can do to reduce the impact of these factors when customers are browsing your own ecommerce website. Keep reading to find out how to reduce your business’ online shopping cart abandonment rates…

Editorial, InsightsWilliam NivenMarch 21, 2023Creative Agency, marketing

How to Choose the Best Digital Marketing Agency for Your Business

Carving out a space for your brand in the online world is much easier said than done. Trends move quickly - how often do you hear about something, just to find out that it was last month’s trend, and the internet has moved on to something new?

Luckily, there are specialist digital marketing agencies out there who can support your online presence and help you make the most of it. But that poses a whole new challenge: which digital marketing agency should you choose?

Editorial, MarketingWilliam NivenMarch 2, 2023Marketing, Creative Agency

People Over Profit: Is Now the Time to Prioritise Your Team?

Is now the perfect time to invest in your team?

While I don't want to spend too long going through the seismic shift that faces the jobs market in 2021, it's very clear that throughout every industry, we have more jobs than people to fill them. The reason for this isn't straightforward and has many factors (especially here in the UK), but no matter what country or industry you are in, if you were ever going to invest in your team, now is the time.

'Profit over people' is a very famous line that some people live by, and others run away from. If you run a successful business or have run one in the past, you already know that the business only works if the people inside it feel inspired to put in their best work and drive the company forward. When people feel like they are just at a job or don't feel that the management structure above them cares for their well being, they will not feel inspired to help you grow your business.

Editorial, Insights, OpinionWilliam NivenNovember 12, 2021Creative Agency

Bournemouth and Poole are voted No.1 for high growth digital businesses in the UK Tech Nation 2017 Report

Our coastal hometown Bournemouth is being recognised for its full potential we know, from being a digital creative agency and living the experience of Bournemouth’s digital growth, it has. We are extremely proud to be a part of the growing digital community within Bournemouth and being surrounded by like-minded creative individuals with big ambitions.

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Carving out a space for your brand in the online world is much easier said than done. Trends move quickly - how often do you hear about something, just to find out that it was last month’s trend, and the internet has moved on to something new?

Is now the perfect time to invest in your team?