Introducing APEX Car Competitions

We’re super excited to showcase one of our latest projects for Apex Car Competitions. Based in the UK, Apex Car Competitions specialise in sourcing rare and sort after vehicles that they make available to the masses via their online raffle system.

Apex approached UNBXD to assist them in developing their brand identity, e-commerce online store, and strategic digital marketing post-launch. Their core goal was to both showcase their range of vehicles in the best light possible, as well as offer their customers a robust and secure place to purchase tickets to their competitions.

“I created a combination mark for this concept, as the brand name itself ’Apex Car’ is memorable when combined with strong typography, this creates strong brand recognition. The inspiration behind the striped markings was taken from “apex” track marks, adding this to the typography gave the logo a more sporty and extreme appearance. The strong contrast between Red, Black and White allows the branding and the identity to become easily recognisable as a car brand.” - Lisa Drake, Graphic Designer.

Web Design, Social Media, BrandingWilliam NivenNovember 26, 2020E-Commerce, WordPress, Branding, Social Media marketing, MarketingComment

Success Stories: 2 Years Developing Oaktree's Social Marketing!

When Oaktree joined us they had a small social presence that was used as a customer service tool. Today, Oaktree has bloomed into a resource hub, social community, and an e-commerce powerhouse.

We took their Instagram from 200 people in March 2019 to over 5500 people organically. We have over 80,000 unique visitors to Pinterest a month, and even doubled their Facebook following in that time to over 6200 people. Over the past 18 months we ran successful marketing campaigns to promote their high-end garden furniture like Kettler, or incredible grills like Napoleon & Weber. Along with community campaigns such as ‘Design your dream Garden’ to promote products, services, and invite gardeners to visit Oaktree in-store to pick up new plants for their garden.

We’ve also written comprehensive blogs and social posts offering the Community free tips and tricks that they wouldn’t get anywhere else. This included growing guides, seasonal veg rotation, composting, garden furniture maintenance, BBQ recipes, and more!

Social Media, MarketingWilliam NivenSeptember 22, 2020Social Media marketing, Marketing, case study, Case Study

Has Coronavirus changed the Digital Media landscape forever?

One of the many side-effects of the pandemic is social media usage.

A recent report published by the GlobalWebIndex found that two-thirds of consumers think they will continue to use social media the same way they have during the lockdown. The report found that 72% of social media users in the UK follow US Influencers and that they are spending more time on social media per day than before the lockdown.

Editorial, Marketing, InsightsWilliam NivenJuly 23, 2020Social Media marketing, Digital Marketing

VUSSI Eyewear: Building a Brand during Lockdown

VUSSI Eyewear is an online women’s fashion glasses and sunglasses brand. Based on the South Coast of the UK, their brand ethos is to provide the people of the world with fashionable, yet affordable protective eyewear.

UNBXD were initially appointed by VUSSI to assit them with a full identity design pack and product design. Following this, our team were signed on to Design and Develop a scalable whilst robust E-Commerce Website, capable of complex inventory keeping and multiple payment options and methods. It’s also complete with a custom built live chat and chatbot ensuring that VUSSI can offer the best customer service to their customers with automated incentives based on viewing/buying behaviour.

Is Facebook Shops the Future of E-Commerce?

If you are running an e-commerce business already, it’s likely you are very familiar with how important Facebook is when it comes to reaching new customers. Facebook’s potential role in your business just got a whole lot bigger.

Facebook shops is different from its current services, such as Catalogue manager, Facebook Store & Facebook Marketplace. It continues its ever-growing expansion into the world of sales. If you have used Facebook Marketplace before you will be somewhat familiar with what Facebook is trying to achieve here. Marketplace was created as a destination for peer-to-peer sales, Facebook Shops will allow you to sell your products directly to customers without ever having to leave Facebook.

Adapting to the new normal - How Social Media has changed during Lockdown

All around the world people are stuck at home, something this generation has never had to face before. A generation obsessed with sharing their lives online in the form of stories, posts, and blogs.

You would probably think that social media usage would be down with people having less to share however there has been a 25% engagement increase on Instagram and TikTok in the past month. Surprisingly, companies approaching social media influencers has risen by a staggering 72% since lockdown.

The lockdown has changed the way users, businesses and advertisers use social platforms. We have had to adapt fast to keep businesses we run social media for active and making money.

Editorial, Marketing, InsightsWilliam NivenApril 15, 2020Social Media marketing, marketingComment

How to Optimise your Google Business Page

When you begin to look at optimising your google business page, at first it can seem daunting and confusing. We are going to break it down from beginning to end in order to get you the results that you want.

So, first things first, what is Google Business?

Google Business is a free platform that displays business information on Google Search and Google Maps. Businesses can feed Google’s knowledge base useful information about your business that can help others understand your business online.

Editorial, Insights, MarketingWilliam NivenFebruary 28, 2020marketing, Social Media marketing, Insight

How to Stay Ahead of the Game in 2020

2020 is set to be a hell of a year in the realm of design and marketing. Check out our latest article where we explore everything from Messaging Apps to Podcasts, and everything in between.

Shore Medical Group: Dorset's New Super Practice

Shore Medical is a new super partnership made up of a number of local NHS GP practises across Poole & Bournemouth that have formed to provide health care services to over 58,500 patients.

In merging the surgeries to form a new medical group, their service offering is able to be improved across the board including extended hours, specialist clinics and improved administrative support. It also allows the group to take advantage of new investment opportunities in GP services, combating the already well documented challenges that public healthcare faces within the limited resource that our NHS has available.

What is User-Generated Content and How to Maximise it for your Brand

From posts on Instagram to customer reviews on Facebook, happy customers are your best advocates and can actually produce the content you need to increase your website traffic, boost your sales and increase repeat customers. But are you taking advantage of it?

Check out our latest blog post to discover how user-generated content will entice your customers to choose you over your competitors.

Facebook's newest Facelift: how it impacts your business plus 5 top tips on how to stay ahead of the game

Facebook’s most recent update is to make it more personal. The future of Facebook is private - said Mark Zuckerberg, CEO– as he presented the newest set of updates at F8, this year’s annual Facebook conference. And just like with any change, you are likely to be asking “how will it affect my business?”

Let us run you through the changes and our top tips on how to stay ahead.

marketing, Social Media, InsightsHelen KhanMay 7, 2019Facebook, Social Media marketing, Business, Business account, Marketing, DigitalComment

Instagram launches new 'Checkout' feature

It seems that every day social media is changing to integrate itself more into our daily lives and today is no different.

This week, Instagram began a small test with 20 brands in the United States to overhaul the way business sell to consumers. ‘Checkout with Instagram’ integrates a businesses store into the Instagram app so consumers can add products to their basket and pay without having to leave Instagram. Some of the brands participating in this test include Adidas, Warby Parker & teen favourite Kylie Cosmetics.

marketing, Social Media, Tech, InsightsWilliam NivenMarch 21, 2019Instagram, E-Commerce, Social Media, Social Media marketingComment

Client Win: Oaktree Garden Centre & Nursery appoints UNBXD

We’re excited to announce one of our latest client signings, Oaktree Garden Centre & Nursery! They’re one of the largest independent garden centre’s in the UK, with over a million plants in stock at any one time.

Stretching for over 26 acres, and offering everything from delicate fuchsias to mature fig trees, Oaktree carries an impressive range. The vast majority of the stock is grown on site from seedlings - including trees, shrubs, herbaceous plants and natural hedging. Japanese Acers and maples are also a particular speciality of theirs.

Client Win: The Travel Franchise

We’re delighted to announce that we are now working with The Travel Franchise, one of the fastest growing travel companies in the UK!

Founded by Steve Witt and Paul Harrison, The Travel Franchise and their Travel Agency - Not Just Travel - have over 15 years of success within the travel industry. Their business is built around the concept of ‘Fanatical about Travel’. Each team member and consultant is passionate about the travel industry and they ensure that their clients’ experiences are second to none. This dedication turned them into one of the fastest growing travel companies in the UK. They have also become part of the K’s largest independent buying group, which sources the best travel deals from over 450 supplier and partners.

Brand & Website Renovation for Laybourne Finance

We’re thrilled to announce the launch of both the rebrand and new web platform for Laybourne Finance!

Laybourne is a specialist property finance brokerage offering a tailored service to property investors, developers and high net worth individuals across the UK and overseas. They pride themselves on building long-term, transparent relationships with clients and lenders alike. This is what has helped them lend over an astonishing £200 million since their formation in 2013.

Laybourne approached us with the challenge of developing their image whilst keeping qualities and characteristics from their previous branding. Alongside this, they also required us to renovate their website in line with the new branding to showcase their team and company as well as the services they offer acting as an informative source of lead gen.

How the New Instagram Algorithm Works in 2018

Instagram announced its move to an algorithm based feed in March 2016. Since then, users have been trying work out exactly what signals the algorithm used to order posts in your feed.

Luckily, Instagram finally revealed how the algorithm works in June 2018.

Here’s everything you need to know…

marketing, Social Media, Tech, UNBXDWilliam NivenJune 20, 2018Instagram, Marketing, Social, Social Media marketing, unbxdComment

South Sea Charter, The New Way to Experience Life on the Water

South Sea Charter is a secure online marketplace which enables boat chartering worldwide. They operate in business to business, peer-to-peer listings and facilitate as a direct agent. They offer an alternative way for the masses to go boating and experience life on the water.

South Sea Charter appointed UNBXD to develop their branding, create their new digital platform and produce some stunning on-ground and aerial content to be used across their social channels.

Welcoming Two New Digital Account Managers to the Team

Following an increase in demand for strategic marketing and management services, we have recently welcomed two new Digital Account Managers to the team, Amy and Hollie!

Ensuring that our clients online presence and digital persona is consistent throughout is a fundamental part of our Digital Account Managers day to day tasks. Both Hollie and Amy have backgrounds in sales, marketing and copywriting, and also experience in dealing with national big name brands in both the pharmaceutical, hospitality and events industries.

They’ll be assisting our clients with everything from Social and Email Marketing, to strategic marketing and content planning to increase conversion and develop their various channels. They'll also be working alongside our creative team to construct exciting campaigns aimed to spark interest and engagement with its' audience.

"Both Hollie and Amy have already hit the ground running within their first few weeks, we're thoroughly excited to see what their past experience and knowledge within their fields can be implemented to their work at UNBXD."

- UNBXD Founder & Creative Director, William Niven.

marketing, Social Media, UNBXDWilliam NivenFebruary 14, 2018Email Marketing, Marketing, Social Media marketing, Team, unbxdComment

New Client Sign: The Boat Club

2018 is already set to be an extremely exciting year for UNBXD...

We’re pleased to announce one of our newest clients, The Boat Club!

The Boat Club is a brilliant new way to experience boating. In exchange for a monthly subscription, customers have access to a selection of boats, maintained and prepped to simply step aboard and enjoy. They take the hassle out of boating, leaving you to appreciate every minute on the water.

We will be assisting them with the Design and Development of their Website as well as all aspects of Marketing and Content Creation.

Charles Trent's Social Takes Off

We were recently appointed by Charles Trent to assist them in developing their online presence through a combination of social media marketing and content creation services. Over the past quarter we’ve already achieved some pretty impressive results.

After first identifying their goals, our in-house team developed their marketing strategy following a careful combination of paid and organic advertising. Our team of content creators then produced a series of high quality visual content including design, photography and film. This was then published across their platforms and channels to spark engagement, interaction and as a result, conversion.

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