Posts tagged Facebook
Is Facebook Shops the Future of E-Commerce?
Is Facebook Shops the Future of E-Commerce?

If you are running an e-commerce business already, it’s likely you are very familiar with how important Facebook is when it comes to reaching new customers. Facebook’s potential role in your business just got a whole lot bigger.

Facebook shops is different from its current services, such as Catalogue manager, Facebook Store & Facebook Marketplace. It continues its ever-growing expansion into the world of sales. If you have used Facebook Marketplace before you will be somewhat familiar with what Facebook is trying to achieve here. Marketplace was created as a destination for peer-to-peer sales, Facebook Shops will allow you to sell your products directly to customers without ever having to leave Facebook.

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Marketing, Insights, Social MediaWilliam NivenSocial Media marketing, Facebook, Facebook Shop, Facebook Shops, Online, Shopping, Store, Insight, OpinionComment
Pay-Per-Click vs Social Media Advertising
Pay-Per-Click vs Social Media Advertising

It has been one of the most discussed topics within the digital marketing arena in recent years; the question of which one is more effective – PPC or Social Media Marketing?

With social media advertising beginning to change the way we do social media marketing, it is a good idea to understand the difference between Pay-Per-Click (PPC) and social media advertising. PPC refers to paid advertising from “click ads” online. What this means is, you the business will pay for any click you get. In comparison social media ads like on Facebook, have you pay for ad space; any impressions or clicks you get do not change how much you spend on the ad.

In this article, we’re going to examine how the two ad platforms work so that you can consider where using one, or both, will be part of your wider digital marketing strategy.

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Marketing, Social Media, PPC, InsightsWilliam NivenPPC, Social Media Marketing, Social Advertising, Social Ads, Facebook, Goolge, Insights, marketing, Digital Marketing, ROI, ConversionComment
What is User-Generated Content and How to Maximise it for your Brand
What is User-Generated Content and How to Maximise it for your Brand

From posts on Instagram to customer reviews on Facebook, happy customers are your best advocates and can actually produce the content you need to increase your website traffic, boost your sales and increase repeat customers. But are you taking advantage of it? 

Check out our latest blog post to discover how user-generated content will entice your customers to choose you over your competitors.

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Insights, Marketing, Social MediaWilliam NivenSocial Media marketing, Social Advertising, Social Media, Facebook, Instagram, Instagram Stories, Marketing, Content, Content CreationComment
5 Ways to Improve Facebook Ad Conversion Rates in 2019
5 Ways to Improve Facebook Ad Conversion Rates in 2019

Looking to crush your Facebook Ads in 2019?

With over 1.59 billion monthly active users and in-depth targeting features, in addition to Google, Facebook is one of the best platforms to find qualified leads.

However – as with any kind of marketing campaign – how well your Facebook ads perform is dependent on whether or not you have a winning strategy. Without the right strategy, your advertising budget could be going down the drain.

That’s why we’ve put together our guide to the top 5 Ways to improv e facebook ad conversion rates this year!

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marketing, Social Media, InsightsWilliam NivenFacebook, Social Media Marketing, Ad Campaigns, Social Advertising, Marketing, Marketing Campaign
Facebook Launches Cover Videos

Facebook has now introduced a new feature to personal and business pages to turn your cover photo into a cover video! If you are not yet seeing the feature on any of your pages, you should in the coming days and weeks. To check out an example of a cover video visit our Facebook page!

Realising the way the majority of people prefer to consume content is through video, Facebook has really began to focus on showcasing this through things such as Facebook stories, Facebook live and now cover videos.

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marketing, Social Media, UNBXDWilliam NivenFacebook, Social Media marketing, unbxd, VideographyComment
Keeping up with the Bakers: A Revolutionary Marketing Campaign

Inevitably 2017 was set to be a very competitive year for businesses with technology, culture and trends always evolving. With augmented and virtual reality flourishing and Facebook and Instagram introducing their own version of Snapchat, the ability to market brands and businesses online is growing and as a result, Marketers are finding they have more tools to utilise. As an outcome, it is becoming much more competitive in the business world and we are seeing many more innovative and inspirational marketing campaigns publicised. And today is a very exciting day for us Marketers as we have seen the most innovative and revolutionary marketing campaign that uses all three means of content (video, technology and social media) unveiled.

The British luxury clothing brand Ted Baker, who is renowned for its quirky and creative campaigns, has raised the bar for brands and put themselves ahead of the competition with their new marketing campaign. Setting itself apart from ad campaigns consisting of “big headline fashion photographers and celebrities” is as integral to Ted Baker as its smart dresses and quirky styling. And the fashion brand, well-known for its unorthodox take on marketing, is continuing that charge with the launch of a new comedy sitcom.

And this is by far the most innovative and inspirational marketing campaign of 2017 to date.

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Branding, Film, marketing, Social Media, TechWilliam NivenBranding, Facebook, Fashion, GIF, Google, Google Virtual Reality, Instagram Stories, Luxury, Marketing, Marketing Campaign, Marketing Week, social media, Storytelling, Ted Baker, Video Content, Virtual Reality
MailChimp Integrates Facebook Ads with Email Marketing

From our extensive research and testing, MailChimp is the one of the best email marketing platform for businesses, of all different sizes, to utilise in their marketing strategy. The main reason why we found MailChimp to be a compelling choice for email marketers is its thorough collection of out-of-the-box integrations with third party applications, such as Shopify. The ability to integrate with third party applications means that it can give marketers a better understanding of their customer bases and campaign performance, which then helps them learn how to convert messaging to sales. It was recently announced that MailChimp is furthering their exhaustive collection of integrations even more so by launching a 'Facebook Ads' product.

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marketing, Social MediaWilliam NivenEmail Marketing, Facebook, MailChimp, Marketing, Social Media marketingComment
Top Social Media Tactics Of 2016 (So far...)

In the growing social media environment accessed every day via online platforms, the ways in which audiences consume content is consistently changing. Social media sites such as Facebook, Twitter, Instagram and Snapchat are leading the race in terms of developing social media tactics to attract consumers, and those using social networks to create an online presence can take advantage of these methods in order to create a brand and attract specific demographics. However, there are some social media tactics that stand out more than others – innovating the way we use social media today.

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marketing, Social MediaWilliam Niven360 Film, Content Creation, Facebook, Instagram, Live Feed, Marketing, Photogrpahy, social media, TwitterComment