In today’s Q&A session, we’re shining the spotlight on the person behind most of our blogs - our copywriter, Bethany Piper. We’re aiming to find out how she combines her love for creative storytelling with the technical demands of SEO to produce high-quality, compelling copy for a range of platforms and industries, plus top tips on her process - including how she overcomes writer’s block…
Read MoreWelcome to our latest Team Spotlight & Q&A session, where we delve into the minds of our brilliant team members. Today, we're sitting down with Jonathan, one of our lead PPC managers, to unravel the mysteries behind successful PPC campaigns. Jonathan's journey into the world of PPC began with a passion for the intersection of creativity and analytics, eventually leading him to manage complex digital landscapes. Join us as we explore his insights into the evolution of PPC advertising, strategies for success, and the ever-changing dynamics of digital marketing.
Read MoreWe’ve all fallen victim to believing in a myth, whether we know it or not. Some are totally harmless, like how we believe goldfish have three-second memories when really, their memory span could be up to five months long. Others shape the way we do certain things, such as drinking eight glasses of water every day (the ideal amount changes from person to person) or adding salt to water to make it boil faster (the difference is actually negligible).
You can probably find a myth about any topic you can think of, and the world of PPC is no different. It’s important to fully understand exactly what you’re getting into when you spend money on marketing, including how much time and money you’ll be putting in and the results you can expect.
Read MoreBiotiful approached UNBXD with the exciting opportunity to launch a new digital marketing campaign across multiple social platforms promoting a range of their delicious products. We worked closely with our Media buying team, who also launched a TV spot with some of the biggest networks in the UK, including Channel 4 and their portfolio of partners.
Read MoreYes Bebe reached out to us in September 2021 for marketing support on their e-commerce site and we have thoroughly enjoyed watching their ads account perform from strength to strength since they joined us.
So, today we wanted to shine a spotlight on one of our favourite marketing clients, we love working with businesses whose core messages align with some of our own at UNBXD and with Yes Bebe’s sustainable, inclusive & eco-positive catalogue our time optimising their marketing account has been great!
Read MoreFor those of you out there who are not sure what PPC is and how it works, we thought it would be interesting to sit down with one of our PPC Managers, Stefan.
PPC is an internet advertising model which is primarily used to drive traffic through to a website. If you have searched for a product on Google before, you will have noticed that at the top of each page, certain results from key brands will be displayed first. By investing in money into PPC you are competing with other brands to be higher on that page and you only pay for each click, ‘Pay Per Click’.
Read MoreVUSSI Eyewear is an online women’s fashion glasses and sunglasses brand. Based on the South Coast of the UK, their brand ethos is to provide the people of the world with fashionable, yet affordable protective eyewear.
UNBXD were initially appointed by VUSSI to assit them with a full identity design pack and product design. Following this, our team were signed on to Design and Develop a scalable whilst robust E-Commerce Website, capable of complex inventory keeping and multiple payment options and methods. It’s also complete with a custom built live chat and chatbot ensuring that VUSSI can offer the best customer service to their customers with automated incentives based on viewing/buying behaviour.
Read MoreIt has been one of the most discussed topics within the digital marketing arena in recent years; the question of which one is more effective – PPC or Social Media Marketing?
With social media advertising beginning to change the way we do social media marketing, it is a good idea to understand the difference between Pay-Per-Click (PPC) and social media advertising. PPC refers to paid advertising from “click ads” online. What this means is, you the business will pay for any click you get. In comparison social media ads like on Facebook, have you pay for ad space; any impressions or clicks you get do not change how much you spend on the ad.
In this article, we’re going to examine how the two ad platforms work so that you can consider where using one, or both, will be part of your wider digital marketing strategy.
Read MoreWith over 18 years experience, Drain City are emergency drainage and plumbing specialists based across the UK. Drain City approached us to assist them with increasing their inbound enquires and lead generation via a New Website and Digital Marketing.
We designed and developed a bespoke easy-to-use website teamed with a Strategic marketing campaign. We achieved this by firstly optimising the sites for SEO in order to achieve organic traffic. Then created PPC ads, displaying localised copy and contact info based on their location via geo-tagging. In order to obtain a high position on google and achieve consistent results we provide on-going web maintenance and optimisation.Drain City has been able to double the size of their operations, with 4 new full time employees hired in just 2 months as a direct result of the influx of new business generated by the online advertising we designed and executed.
“We’ve been working with Will, Youssef & the team since November 2019 and pleased to say we’ve had a smooth experience with very successful results to date. As a business we are able to scale up 3 fold after month 2 due to the results produced by the team. Highly recommend.”
- Jake White, MD Drain City
Read the Success Story: unbxd.co.uk
Read MoreWe’re thrilled to announce the launch of the new Oaktree Garden Centre e-commerce website we have been developing over the past few months. The project scope was a full Magento 1 to 2 migration including over 5000+ product import/export as well as integration with inventory and stock control via Oaktree’s internal EPOS systems. All migrations such as this involve their own complicated and unique challenges, thankfully these were no issue due to our experienced and capable team.
Read MoreEstablished in 2017 by childhood friends, James Cromwell London provides their customers with a more tailored approach to men’s swim shorts. Having been built upon British heritage, all of their shorts feature a signature Union Jack lined waistband and matching wet bag in a variety of prints.
UNBXD will be responsible for all forms of content creation and strategic marketing campaigns to assist in driving traffic to their website and promoting their new SS18 range.
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