Success Stories: Increasing Conversions by 167% for Yes Bebe!
Yes Bebe is a family run business specialising in environmentally friendly & organic products for families and young children. From books to toys, to clothes and even home accessories!
Yes Bebe reached out to us in September 2021 for marketing support on their e-commerce site and we have thoroughly enjoyed watching their ads account perform from strength to strength since they joined us.
So, today we wanted to shine a spotlight on one of our favourite marketing clients, we love working with businesses whose core messages align with some of our own at UNBXD and with Yes Bebe’s sustainable, inclusive & eco-positive catalogue our time optimising their marketing account has been great!
Check out our branding for Yes Bebe by visitng us on Behance.net/UNBXD
The Challenge
It goes without saying that as Yes Bebe is an e-commerce business our challenge was to increase sales.
While we were happy to take this challenge on, we wanted to up the ante. Not only was our goal to increase sales and revenue - we wanted to increase efficiency by increasing their ROAS. Our goal was to take the current average ROAS of 4 and consistently achieve higher.
Traffic
We increased website traffic by 63% while also increasing our CTR by 21%. Due to optimised audience targeting and ad messaging, we achieved a much lower cost per click than in the previous period.
ROAS
Our goal was to take the ROAS that Yes Bebe was achieving and gradually improve upon this to have the account running as efficiently as possible.
We were hoping for anywhere above a 25%-50% increase in our first quarter so we were so happy to have achieved over double their consistent ROAS.
ROAS: Range
Since taking on the advertising of Yes Bebe, we've continuously held a ROAS of at least 6, but through optimisations and learnings from previous campaigns, we managed to get it as high as 9 in peak season.
Conversions
Under our management, Yes Bebe has had a 167% increase in conversions from an average of 93 sales per month to 247 conversions per month! Not only this, but the average order value of these sales has also increased!
Cost Per Conversion
We are proud that we were able to cut Yes Bebe's cost per conversion down by half; this meant that we were able to achieve double the amount of conversions under the same budget.
Revenue
Overall, our optimisations led to an average increase in revenue of 161%. It has been amazing watching Yes Bebe's ads grow since we began working together & we are confident that we can continue to optimise and improve their performance for the foreseeable future!
No matter the size of your business, our marketing team are experienced in using your brand values and messaging to increase sales and maximise results across Google Ads and PPC. Not sure how to begin? get in touch with a member of our team today!
