Success Stories: Launching the UK’s Largest Kefir campaign for Biotiful Gut Health!
If you haven't heard of them before, Biotiful produces cultured Kefir Dairy drinks and snacks using British milk and the ancient fermentation method. The result? Cultured milk drinks and snacks that are naturally low in sugar, full of gut-friendly cultures and high in protein.
Biotiful approached UNBXD with the exciting opportunity to launch a new digital marketing campaign across multiple social platforms promoting a range of their delicious products. We worked closely with our Media buying team, who also launched a TV spot with some of the biggest networks in the UK, including Channel 4 and their portfolio of partners.
Getting your brand out into the world is essential, but making sure that our audience is relevant was the foundation of our campaigns. Over the first three months, we achieved over 41,000,000 impressions across our digital marketing campaigns. This was 45% higher than our targets.
It was vital for us that every click we delivered was a relevant one. We did extensive market research into our target demographics to make sure that if someone saw our ad, they had an interest in Kefir products. Across our social media and PPC campaigns, this worked. We delivered over 371,000 clicks from January - to March, which was almost 10% higher than our campaign goal. We also achieved a record low CPC for the brand.
Using Google's toolset was an excellent opportunity to present the Biotiful gut Health brand to people across the UK who are already looking at improving their gut health through Kefir products. We spent weeks researching customer searches and building campaigns that would speak to them. Over the three months, we delivered over 70,000 Clicks through PPC and Google ads. This was 10% higher than our campaign KPIs
We couldn’t be prouder of our Marketing team for successfully delivering this campaign. We also want to thank Stefania & Becky at Biotiful for their help and vision for delivering this campaign.
No matter the size of your business, our marketing team are experienced in using your brand values and messaging to increase sales and maximise results across digital marketing channels. Not sure how to begin? get in touch with a member of our team today!