The power of an effective brand tagline cannot be overstated. A succinct, memorable phrase which expands on the message your brand name and logo are already portraying can leave a lasting impact on your audience: but only when done right.
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It’s no secret that consumers aren’t always particularly receptive to change. However, not only is change sometimes a good thing, it’s sometimes necessary to a brand’s future success. Whether it’s because they needed to get away from a tainted public image or were at risk of being left behind by their competitors, the following brands were lucky enough to get their rebrands right. In this blog, we’ll be exploring the reasons as to why.
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There’s a lot to consider in graphic design, whether you’re building a website or creating a logo. Colour, typography, images… all of these elements play a huge part in transforming a page of blank space into an effective marketing resource. But what if we told you that you should also be considering how best to use that blank space, rather than how best to simply cover it up?
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As UNBXD marks another milestone, we're thrilled to commemorate the two-year journey of our exceptionally creative graphic designer, Justin. His dedication and artistic prowess have not only left an indelible mark on our agency but have also contributed to the vibrant tapestry of our creative endeavours. In this exclusive Q&A session, we delve into Justin's experiences, inspirations, and the artistic journey that has defined his time with UNBXD.
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It’s well known that TikTok is particularly popular with younger generations, not least of all Gen Z, who are currently aged between 12 and 27. And we’ve got the stats to back this up: two thirds of all TikTok users are aged 34 or under, with those aged 18-24 making up the largest demographic.
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A lot of business owners, marketing managers, SEO specialists and the like are perfectly capable of writing copy for a range of purposes. However, there are a lot of reasons why hiring a professional copywriter to do this for you can be a worthwhile investment. Whether it’s by eliminating grammatical mistakes, creating a consistent tone of voice or by simply giving you more time to focus on other tasks, we’re here to tell you why a professional copywriter can help your business…
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In today’s Q&A session, we’re shining the spotlight on the person behind most of our blogs - our copywriter, Bethany Piper. We’re aiming to find out how she combines her love for creative storytelling with the technical demands of SEO to produce high-quality, compelling copy for a range of platforms and industries, plus top tips on her process - including how she overcomes writer’s block…
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Welcome to our latest Team Spotlight & Q&A session, where we delve into the minds of our brilliant team members. Today, we're sitting down with Jonathan, one of our lead PPC managers, to unravel the mysteries behind successful PPC campaigns. Jonathan's journey into the world of PPC began with a passion for the intersection of creativity and analytics, eventually leading him to manage complex digital landscapes. Join us as we explore his insights into the evolution of PPC advertising, strategies for success, and the ever-changing dynamics of digital marketing.
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Pay-per-click advertising - known as PPC - is a common form of digital marketing which allows businesses to run advertising campaigns on platforms such as Google Ads. PPC can be an accessible and cost-effective advertising method, as businesses accrue costs only when their adverts are actually clicked.
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As a platform where a simple photo of an egg was the most-liked post for nearly four years, Instagram is full of surprises. On the whole, it’s a visually-driven platform with a vast user base, and it offers an unparalleled opportunity to connect with potential customers and promote products or services.
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With the turn of the year, every industry looks to the future, focusing on the upcoming trends of the next twelve months. The graphic design industry is no different, and just like any other sector, it’s important to preempt the changes in the popularity of certain design aspects.
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Have you ever clicked a link on your phone only to be brought to… nothing but the top left corner of a website?
How about a website with text so small you’d need a magnifying glass to read it (what is this, text for ants?), or a page with way too many columns to juggle on such a small screen?
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We are delighted to introduce the latest addition to our dynamic team at UNBXD - Micky, one of our new Digital Marketing Manager's. Micky's journey to joining our agency is not just impressive, but it's also a testament to her dedication and passion for digital marketing. In this post, we'll delve into Micky's professional journey and discover how she has become an integral part of UNBXD.
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Staring at page after page of data in an Excel spreadsheet is a shore-fire way to get a headache. But if you’ve spent so much time, effort and money gathering this data, you want people to see it!
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X is used around the globe, with millions of users logging in every day from nearly every continent. (We’re not counting Antarctica, though we imagine those working there need to get their daily social media fix from somewhere!)
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To celebrate Marcin’s fifth year at UNBXD, we sat down with him for a quick Q&A session to find out more about his biggest achievements, challenges and life lessons. As one of our main Web Developers, Marcin is truly part of the furniture here at UNBXD - which is why we’re keen to put him in the spotlight for a few minutes!
Keep reading to discover some key insights into Marcin’s impressive history at UNBXD…
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Waterside Wines are popping a bottle or two to celebrate their recent brand redesign success!
UNBXD have been working closely with this family-run Wine Merchant to increase their brand awareness and sales through a brand identity redesign and e-commerce development project.
We also assisted them with Product Design, Packaging, Signage, Content Creation, Hosting & Maintenance, and Strategic Digital Marketing to really keep their brand fresh and consistent as well as boosting conversions.
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PNG, JPG, GIF, SVG, PDF… why can’t we just pick one universal image format and be done with it?
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You may see PPC as just another one of the many digital marketing acronyms scattered across the industry. However, knowing the benefits of using PPC and understanding exactly how it works can be invaluable for your business.
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Quay Holidays has been providing quality family holidays in the Poole and Bournemouth areas for over 15 years. Founded in 2006 with just five properties, the company now boasts a portfolio of over 100 properties, ranging from cosy 1-bed apartments to spacious 5-bed houses. Their dedicated local team, based in Poole Old Town, excels at finding the perfect property for their clients and provides a stress-free full-management service for second homeowners.
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