Waterside Wines: +100% Increase in Sales & Conversions following Brand Refresh
Background
Established in 2013, Waterside Wines is a family-run Wine Merchant based in the South of the UK. They believe that the world of wine is a captivating blend of artistry, craftsmanship, and storytelling. They offer their customers a carefully curated collection of wines, showcasing a diverse range of products sourced from renowned vineyards across the globe.
Waterside Wines has grown both the commercial and retail arm of the business, signing clients such as ‘The Tandy, Sandbanks’
Concept Development
The brand was originally established in Barbados 15 years ago and after much success, decided to launch in the UK last year. UNBXD was brought on to do a full rebrand to increase awareness across the UK and make Waterside Wines a household name for wine lovers.
Their new e-commerce store, designed mobile-first and created to enhance conversion rates and usability
Solution
Our approach was to utilise the wide skill set we have internally to bring Waterside Wines to life in the UK. Our work spanned across UI/UX and development, e-commerce, graphic design and copywriting.
We understand the time and effort required cross-channel to increase awareness, so we also took it upon ourselves to manage their SEO, organic social media content, and PPC campaigns. Through consistent and varied social posts, website optimisations, and stellar ad campaigns, our PPC campaigns have now generated all UK retail sales for Waterside Wines!
Key Achievements
In the 3 months following completion of the project, compared to the previous 3 months, we achieved:
117% increase in Users from PPC with 10,685 Unique Users
59.86% increase in Conversion Rate
50% decrease in CPC now sitting at £0.84
+100% increase in Revenue & Conversions
Subscriptions boxes and curated cases has been a big hit, improved reocurring revenue and client retention
Client Testimonial
“Great service and expertise.These guys are the best in the business”.
- Andrew, Managing Director at Waterside Wines
Due to the increase in business, they recently opened a new warehouse and Christchurch, Dorset and teamed up with a fulfilment centre, Wave Logistics
Conclusion
This project had, and continues to have, a huge impact on sales and customer retention. The doubling in revenue and conversions, especially from PPC, now means Waterside Wines can start to plan their expansion via a new wholesale feature as well as an increased product range.
UNBXD will continue to support Waterside Wines with these expansion plans through strategic digital marketing strategies.
Cheers to that!
We are experts in supporting brands to outline clear objectives, develop strong communication strategies and create unique content which truly engages their audience.
Our experienced team have worked with companies such as LG and Nike to deliver successful campaigns which utilise a range of services, from Brand Refreshes, Website Redesigns, Digital Marketing Campaigns, Content Crestion, plus more.
Check out our recent work here.
Use our live chat service, email us on hello@unbxd.co.uk, pop us a call on 01202 800273 or Get in Touch to get started and find out how we can help your brand or business!
