When you’re choosing the perfect brand colours for your business, it can be tempting to pick your favourites. However, pink might not be the best choice for a lemon-flavoured drink, just as yellow might not be the best choice for a designer brand.
Read MoreLinkedIn: the world’s largest professional network, and an essential platform for anyone looking to make their way in the competitive business world. You might view it as one of the newer social media platforms, but LinkedIn is in fact older than Facebook, YouTube AND the hit 2004 Disney movie The Incredibles. Can you believe that?
Read MoreWith more and more of us working from home, it’s more important than ever to find the right tools to maximise efficiency and productivity within your team. There are a huge number of apps out there, all with features and capabilities designed to put your business on the path to success. With the right tools at your disposal, you can streamline tasks, enhance collaboration, and make the most of your time.
Keep reading to get a quick overview on a range of apps that can supercharge your workplace productivity. From project management to communication and everything in between, discover how these apps can transform the way you work and help you achieve more in less time.
Say goodbye to inefficiency and hello to a more productive workday!
Read MoreIf you’re anything like me, you love a bit of window shopping. Easily discovering what a shop has to offer without having to go in until I’m sure I’m interested? Count me in. And the same goes for online shopping.
Your landing page should show your audience exactly what you’re offering and why they should be interested in it. You want to persuade them to push open the figurative door and step inside. And then, hopefully, make a purchase.
Read MoreWhether you're an established company or a burgeoning startup, understanding the intricacies and impact of branding is essential for staying ahead in the competitive market. In this blog, we will delve into a collection of statistics that shed light on the significance of branding, its effects on consumer behaviour, and its power to shape the future of businesses.
Read MoreA brand's name is more than just a word; it's a powerful tool that can shape perceptions, evoke emotions, and ultimately contribute to your business's success. Whether you're launching a startup, rebranding an existing business, or introducing a new product line, getting your brand's name right is an essential part of the process which must not be overlooked.
Famous brand names like Amazon, Google and Nike weren’t born with such successful names. It’s likely you won’t have heard of Cadabra, Backrub or Blue Ribbon Sports, but this is where these brands originated: after lots of brainstorming, trial and error and audience testing, they became the brands we know today. So what did the entrepreneurs behind these companies do wrong at first, and how did they correct their mistakes?
Keep reading to discover some of the most common mistakes people make when naming a brand, and how to make a lasting impression in the market by avoiding them.
Creating the perfect logo isn’t easy, but the rewards are endless. There’s so many ingredients you’ll think you’re making a gluten free cake: how are you meant to balance them all?
Incorporating your brand identity into your logo, as well as conveying your message and designing something which actually looks good can be very challenging, especially if you’re not sure what you want. Check out our blog on common logo design mistakes for some tips before you begin.
In this blog, our focus is on marketers, as we embark on a journey to uncover the intricacies of this new platform, shed light on its intended purpose, and examine the current landscape within the realm of Twitter. Join us as we explore the potential opportunities and challenges this new Meta offering presents for marketers and advertisers alike.
Read MoreWe’re spoilt for choice when it comes to content types in digital marketing - so much so that it can be overwhelming. You’ve got something to shout about, but how should you do it? With a short, snappy TikTok? A quick Instagram Live? How about an in-depth blog, or should you create an infographic to get the message across?
The misuse of various content formats can dilute your message or cause it to become lost in a sea of abandoned blogs and unwatched videos. Low-quality posts are one of the biggest social media mistakes a brand can make, so understanding when and where to use the most popular types of content is a crucial part of any effective digital marketing strategy.
The world is inundated with adverts: in fact, we each see an estimated maximum of 10,000 individual adverts every day. That’s 10,000 images, videos, articles, banners and pop-ups all vying for your attention. How can they possibly stand out from one another?
Research by Accenture into ad personalisation has shown that 75% of consumers are actually more likely to buy from a retailer that recognises them by name or recommends options based on their past purchases. After all, if someone calls your name, you’re going to look, right?
In the fast-paced digital landscape, social media channels have become essential platforms for marketers to connect with their target audience. However, with numerous options available, it can be challenging for marketers to determine which channels are worth their investment.
Read MoreCocoro, a fantastic platform offering consultancy for parents and parents-to-be of all ages, approached us with their vision, and we were thrilled to be entrusted with the task of re-establishing their brand identity and online presence. Our talented team at UNBXD put their skills to the test, and the results are beyond our expectations!
To give Cocoro a distinctive and captivating style, we decided to embrace digital hand-drawing using the incredible Procreate software. The end result is a visually stunning brand that exudes uniqueness and creativity. The carefully crafted abstract shapes symbolise the core values of "family unity" and "support," coming together harmoniously. We opted for a colour palette inspired by nature and cleansing, ensuring a warm and inviting aesthetic.
Read MoreYou can spend countless hours building a beautiful, aesthetically pleasing e-commerce website, but if you don’t implement the right features, it can be challenging to reach your business goals. There are a lot of options out there, with website builders such as Wordpress and Squarespace offering hundreds of elements for you to consider.
In this article, we’ll be taking you through some of our must-have features for e-commerce websites.
Read MoreQuay Holidays, the premier holiday rental agency, is all about creating unforgettable experiences along the beautiful coastal town of Poole, Dorset. With UNBXD’s Marketing expertise and creative prowess, we are joining forces to elevate their online presence to new heights! Our team will provide Quay Holidays with Organic and Paid Digital Marketing, Blogging, PPC & Content Creation Support.
Together, we aim to showcase the stunning destinations, breathtaking accommodations, and incredible activities they offer to holidaymakers 🌞
Read MoreHurst & Hurst Estates is an industry disrupter. Founded in 2014, they aim to be a force for innovation in the property development sector in Hampshire and Dorset. In their own words, they want to deliver London-quality homes throughout the region. The team is committed to providing the highest quality of products with maximum customer satisfaction.
Our Marketing team is developing the H&H Digital Marketing strategy with the same approach. Creating clear objectives, high-quality communication strategy and engaging visuals to sell their incredible new developments utilising Social Ads and PPC.
Read MoreThe world is full of trends to keep up with. Which jeans are in: skinny or wide? Is your friend’s mullet cool or dated? Should I throw away my galaxy print leggings or could they make a comeback?
The latest trends in video production evolve alongside the platforms we consume them on. Before the age of the internet, you’d only see marketing videos on television in the form of adverts - this changed when YouTube was born in 2005. Since then, the way consumers view video content has continued to evolve with the rise and fall of a variety of social media platforms, ever-influenced by the age and priorities of consumers.
So, where are we now? Keep reading for our list of the most popular video production trends in 2023!
You’re probably in a hurry, so we’ll keep this short - we’re here to talk to you about acronyms.
Who has time to say the full names of everything nowadays? LOL, WFH, IKEA… (yeah, we had no idea the last one was an acronym either).
Our point is: acronyms are everywhere, and the world of digital marketing is no different. It can be hard to keep up with every single one, so we’ve made a handy glossary with some of the most common digital marketing acronyms that you need to know!
We don’t need to remind you of what happened in March 2020 - none of us will be forgetting that in a hurry. In a matter of months, the percentage of people working from home in the UK went from just a few percent to nearly half of all workers in the country, and this has kickstarted a new era of working.
Here at UNBXD, it was no different. When the pandemic hit, we switched our entire team to remote working. We opened a new office space in 2022, and 75% of our team is still fully remote, with the rest enjoying a flexible hybrid structure where the office is available for them to use whenever they want.
85% of people working from home are keen on this idea of hybrid working, and 78% of workers say their work life balance is better when working from home. But whilst remote working comes with benefits for many, there are some challenges to be aware of, which can lead to team members becoming disengaged.
Remote working is here to stay, so keep reading for our insights into remote employee engagement.
Read MoreThe invention of mass printing in the 15th century eventually led to the production of the first magazines in the 1700s. A century later, businesses began to advertise on posters and billboards, and the early 1900s brought the rise of radio advertising, followed by television ads and telemarketing. By the time we reach the turn of the millennium, marketing trends and tactics were developing more and more quickly within the new digital age.
Search Engine Optimisation (SEO), blogging, social media marketing, e-commerce and email marketing were some of the trends we saw rise in the 00s. The following decade saw the maturation of many of these tactics as more people began to use smartphones and social media. High-quality, engaging content marketing, video marketing and influencer marketing all became popular in the 2010s.
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