Busting Common PPC Myths
Busting Common PPC Myths

We’ve all fallen victim to believing in a myth, whether we know it or not. Some are totally harmless, like how we believe goldfish have three-second memories when really, their memory span could be up to five months long. Others shape the way we do certain things, such as drinking eight glasses of water every day (the ideal amount changes from person to person) or adding salt to water to make it boil faster (the difference is actually negligible). 


You can probably find a myth about any topic you can think of, and the world of PPC is no different. It’s important to fully understand exactly what you’re getting into when you spend money on marketing, including how much time and money you’ll be putting in and the results you can expect.

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Editorial, MarketingWilliam NivenPPC, marketing
Just Browsing: How to Reduce Online Shopping Cart Abandonment
Just Browsing: How to Reduce Online Shopping Cart Abandonment

Sometimes, I wish I could view a list of every item I’ve ever added into an online shopping cart and then abandoned. All the lost trinkets I decided I didn’t need, the furniture I realised wouldn’t match my wallpaper, or the outfits I knew would never arrive in time. A gallery of things I once wanted, but never ended up getting. 

I’d hazard a guess that you feel the same, as almost 70% of all online shopping carts are abandoned by shoppers. In other words, only 3 in every 10 customers who begin filling their carts end up making a purchase. That’s a lot of figuratively lost bits and bobs, and a lot of lost revenue for businesses.

Research has found many reasons as to why consumers abandon carts, but luckily, there are things you can do to reduce the impact of these factors when customers are browsing your own ecommerce website. Keep reading to find out how to reduce your business’ online shopping cart abandonment rates…

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Editorial, InsightsWilliam NivenCreative Agency, marketing
From Zero to 17K+ Daily Impressions: All Square Lighting's Journey to SEO Triumph
From Zero to 17K+ Daily Impressions: All Square Lighting's Journey to SEO Triumph

All Square Lighting is a company that specialises in high-end lighting fixtures for commercial and residential properties. Their products are well-crafted, focusing on energy efficiency and elegant design. Despite their high-quality products, they needed in-depth SEO integration to improve their online presence after switching to a new website. Their organic traffic went from a healthy amount to barely anything. Being a long standing client of UNBXD, this is when they approached us to assist them with their SEO strategy.

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Marketing, Web DesignWilliam NivenSuccess Story, Case Study, Mark, SEO, E-CommerceComment
How to Choose the Best Digital Marketing Agency for Your Business
How to Choose the Best Digital Marketing Agency for Your Business

Carving out a space for your brand in the online world is much easier said than done. Trends move quickly - how often do you hear about something, just to find out that it was last month’s trend, and the internet has moved on to something new? 

Luckily, there are specialist digital marketing agencies out there who can support your online presence and help you make the most of it. But that poses a whole new challenge: which digital marketing agency should you choose?

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Editorial, MarketingWilliam NivenMarketing, Creative Agency
Team Spotlight, Jonathan!
Team Spotlight, Jonathan!

TODAY WE SIT DOWN WITH OUR PPC MANAGER JONATHAN TO LEARN A BIT MORE ABOUT WHAT HE ENJOYS IN AND OUTSIDE OF WORK.

Tell us about yourself?

Hi! I'm Jonathan; I have been working in digital marketing for a few years now, ever since I started my own e-commerce business at university, which taught me how to use everything from google ads to social media and web design. Over the past year or so, I have specialised in PPC advertising and how to fully optimise a campaign and make it the most cost-effective way to market a business. I moved to Dorset a year and a half ago from the lake district and love life where it's nice and warm.

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Agency NewsWilliam NivenTeam
Statistics Every UK Start-up Entrepreneur Should Know in 2023
Statistics Every UK Start-up Entrepreneur Should Know in 2023

The world of start-ups is fast-paced and evolves quickly. If you’re a start-up entrepreneur or about to be, you don’t have time to trawl the internet looking for statistics relevant to your business to help shape your plans. 

The bad news is that a quick Google search for start-up statistics yields many US-based results. Very useful if you’re launching your business in Los Angeles, not so much when you’re in London. 

The good news is that we’ve done the leg-work for you: keep reading to learn 24 up-to-date, UK-based statistics about the crazy world of start-up business.

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Editorial, TechWilliam NivenEntrepreneur, StartUp
KASE Construct: Branding, Web, UI/UX Design
KASE Construct: Branding, Web, UI/UX Design

In November we gave you a sneak peek at our Branding for KASE Construct; today, we are showing off our new case study, which takes a deep dive into the theory behind our branding identity design, alongside a look at their newly designed Website!

KASE Construct is all about precision craftsmanship, so we wanted to ensure their new brand identity was created with this in mind. We designed the monogram using a dotted grid surrounded by a square, representing the pure craftsmanship of the three cores of the brand, Plan, Design and build. Visually, this leans towards architecture and precise engineering; we custom-designed the 'K' within the monogram to sit precisely on the grid.

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Graphic Design, Web Design, BrandingWilliam NivenWeb Development, UI, UX
UKFT ACADEMY: LMS E-Commerce Web Design & Development
UKFT ACADEMY: LMS E-Commerce Web Design & Development

UKFT are the UK’s largest fashion and textile network. As part of the company network, UKFT Academy was created to support high-quality training in the industry, providing engaging content and essential skills to those looking to start a career or progress in textiles.

UNBXD was approached by UKFT collectively with the task of creating a new brand identity and websites for 3 of their businesses including an Online LMS (learning management system) called UKFT Academy.

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Web DesignWilliam NivenWeb Development, UX, UI, Case Study
Five Common Logo Design Mistakes, and How To Fix Them
Five Common Logo Design Mistakes, and How To Fix Them

60% of consumers avoid brands with ugly logos. First impressions matter, and there’s no do-overs. That’s a lot of pressure. 

Whether you're designing your own logo or creating one for someone else, there are so many hidden traps you’ll think you’re in an Indiana Jones film. We’ve compiled a list of some of the most common logo design mistakes and even included how best to avoid them, so you can jump, swing and roll your way to the ultimate treasure: success!

Lack of research

Think about it: why are you creating a logo? Generally, logos are a form of communication. They’re a way for you to instantly express the essence of your business to potential customers and build your brand recognition in your industry. Different industries have different design best practices and target audiences with varying preferences, so it’s important to have a strong understanding of what your customers are looking for.

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Editorial, Brand Trends, Branding, Graphic DesignWilliam NivenBranding
Key Dates for for your 2023 Marketing Calendar in the UK
Key Dates for for your 2023 Marketing Calendar in the UK

On our recent expedition into the wilderness of Google, we found ourselves trekking through endless lists of social media holidays for every single day of the year. Whilst it’s good to know National Wine Day is on the 25th of May, this might not be relevant for a company selling children’s books. Similarly, National Grammar Day (4th of March) may be off-topic for your local bakery - they should probably wait until the following Monday, when British Pie Week begins (yum). 

Figuring out which dates are relevant for the UK vs the US can also pose a challenge - luckily, we’ve compiled a list of 2023’s biggest dates for your marketing calendar in the UK. From awards shows and sporting events to religious observances and bank holidays, this is your one-stop-shop for all you need to plan for this year.

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Marketing, EditorialWilliam NivenMarketing
Top Digital Marketing Trends to Look out for in 2023
Top Digital Marketing Trends to Look out for in 2023

The new year is finally upon us, and with resolutions and year-long goals come countless new trends and innovations. Join us while we explore some of the top digital marketing trends we’re excited for in 2023!

AR Experiences

Augmented Reality (AR) combines the real world with computer-generated content to create an interactive experience for users. This is no longer a futuristic dream - one third of Gen Z is expected to be shopping with AR by 2025.

When used in marketing, AR can allow customers to interact with products before they buy - for example, seeing how a new coffee table would look in their living room like IKEA Place or trying on different beauty products like Sephora’s Virtual Artist. 

Other brands have been digitalising their physical offering by creating virtual, interactive tours which allow users to explore a space, like StubHub’s app which allows users looking for Super Bowl tickets to view a 3D model of the stadium and the local area. Users can then use the AR to understand where their seats are, where they should park, and even the locations of pre-game events.

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Marketing, Editorial, Social MediaWilliam NivenMarketing
The Power of Good TV Ads
The Power of Good TV Ads

If you think of a great advert you have seen in the past, you may think of the gorilla from Cadburys, the annual John Lewis Christmas adverts or the cheeky skittles adverts.

What do all of these have in common? They are not focused on their core product; they are selling an emotion. Whether it's laughter, heartfelt emotion or second-hand embarrassment.   

The advertisers are creating a memorable advert that you would want to share with your friends. Everyone has had a Cadbury's chocolate bar before, but only some have seen a Gorilla playing the drums to Phil Collins's 'In the Air Tonight'. I bet you are playing it in your head as you read this. 

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Editorial, MarketingWilliam NivenMarketing
The Twitter Meltdown: Should you stop advertising your business on Twitter?
The Twitter Meltdown: Should you stop advertising your business on Twitter?

If you haven't been keeping up with all the news around Twitter, we don't blame you; it's a lot to take in. In the last two weeks alone, the company has descended into chaos.

Half the staff who worked for Twitter 7 days ago have been let go (he is now trying to get them back), the company has been removed from the stock exchange, users (including celebrities) are leaving the platform in droves, and some of the largest companies in the world, including Nestle, Sony and General Motors are halting all paid adverts on the platform.

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Editorial, Social MediaWilliam NivenMarketing
Success Story: Building a new Website for Gigapipe
Success Story: Building a new Website for Gigapipe

Gigapipe is a next-gen big data orchestration platform for managed services. The team approached UNBXD to develop an easy-to-use, custom CMS platform with low & high fidelity UI/UX design, Analytical reporting, SEO and more.

Our design and development teams worked closely to develop a custom future-facing User Interface. The design team kept the overall look and feel of Gigapipe's tech-centric visual identity throughout the website, from implementing Gigapipe's colour palette of deep, dark and bright purples, keeping the site structure simple and intuitive, allowing content to be at the forefront of the experience.

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Web DesignWilliam NivenWeb Design, UI, UX
DIGITAL MARKETING TOOLS: THE HISTORY OF PPC
DIGITAL MARKETING TOOLS: THE HISTORY OF PPC

Did you know that PPC advertising began way back in 1996? Currently, Google holds a monopoly over the industry, but it wasn't always that way. Next up in our Digital Marketing Tools: History of series, we are delving into the history of PPC, alongside a brief look into where it might be heading in the future.

The story began in 1996 when the first documented version of PPC appeared on a platform called Planet Oases. If you haven't heard of it before, in the 90s, Plant Oases was a desktop application featuring links to informational and commercial websites. Businesses could pay Planet Oases a small sum to have their site appear higher or be featured in specific search results. While this wasn't a huge success, to begin with, it was enough for other platforms to notice. The same year, Open Text index introduced a feature called 'Paid Listings'; these ads only feature in search results. Unfortunately, this wasn't a success for Open Text Index, and users largely ignored the feature. There is one more thing that happened in 1996 that would go on to shape the future of PPC; Standford University started a new project called 'Google'.

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Editorial, Marketing, PPCWilliam Nivenmarketing
Built for the Future, This is ASPEKT- Branding, Web & Marketing
Built for the Future, This is ASPEKT- Branding, Web & Marketing

ASPEKT is the specialist development sister company to UNBXD, the full-service creative agency.

As UNBXD has grown in size and skillsets have advanced, our development team has almost quadrupled in size and, as such, ended up specialising in various areas of development such as data architecture, Web3, Apps, e-commerce, hosting, security and more!

ASPEKT takes unique and bespoke digital products from conceptualisation through to prototyping, delivery, testing and deployment.

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Case Study, Success StoriesWilliam Nivenmarketing, design, Web, Case Study
Success Stories: Google Ads for Umbrella Supermarket
Success Stories: Google Ads for Umbrella Supermarket

Umbrella Supermarket is an award-winning comparison site that compares umbrella companies, accountancy and limited company providers nationwide to provide users with the very best deals.

We were tasked with running the Google Ads for Umbrella Supermarket to generate leads and increase the overall quality of leads. The strategy we developed wasn't easy to execute, but we don't run from a challenge!

Umbrella Supermarket has been efficiently generating traffic and leads since before we adopted their account, so we started by evaluating the leads being generated.

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Marketing, Case StudyWilliam NivenCase Study
Are the Kardashians shaping the future of Social Media Marketing? 
Are the Kardashians shaping the future of Social Media Marketing? 

If you are interested in social media or digital marketing, you would have probably seen many headlines talking about the end of Instagram and Kylie Jenner, but why?

This year Meta (Instagram and Facebook's parent company) decided to start placing content from people you don't follow into the feed, which is tanking engagement on business pages, showing irrelevant ads to users and de-prioritising your friend's posts. While many people are unhappy with this change, it's all coming from Meta's fear that you enjoy using TikTok more than Instagram.

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Editorial, Insights, MarketingWilliam Nivenmarketing
Digital Marketing Tools: The History of Social Media
Digital Marketing Tools: The History of Social Media

While social media has become an essential utility in today's world, it hasn't always been that way. Many people are unaware of how Social media started, or the digital landscape before tech giants like Facebook and Google controlled so much of our digital activity. The Rise and Fall of so many social media platforms mirror the same issues modern networks have today, so where did it all start?

Before we begin, it's important to remember that in the late 90s and early 2000s, the Internet was extremely primitive compared to today. The platforms I am about to outline are referred to as Social Media platforms but share more modern similarities to forums. However, what makes a website a social media platform has never really changed; while they may have looked and functioned very differently 20 years ago, the basic premise of connecting and sharing with people online has remained a core pillar of the experience.

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Editorial, MarketingWilliam Nivenmarketing