From Zero to 17K+ Daily Impressions: All Square Lighting's Journey to SEO Triumph
All Square Lighting is a company that specialises in high-end lighting fixtures for commercial and residential properties. Their products are well-crafted, focusing on energy efficiency and elegant design. Despite their high-quality products, they needed in-depth SEO integration to improve their online presence after switching to a new website. Their organic traffic went from a healthy amount to barely anything. Being a long standing client of UNBXD, this is when they approached us to assist them with their SEO strategy.
Our Approach
Our team of experts undertook a multi-faceted approach to solve the issue of All Square Lighting’s diminished online presence. The first step was to perform a thorough competitor analysis and keyword research to identify the focus areas and the company’s current strengths and weaknesses. Next, we set up core reporting tools such as Google Search Console, Google Analytics, and SEO reporting software to track the project from the beginning.
After completing the background work, we conducted an SEO audit to highlight any website issues impeding its success. We then optimised core website elements, including meta titles and descriptions, and implemented on-page content to increase SEO ranking potential for the targeted keywords. We also devised a backlink strategy to increase the website’s backlink profile and improve its overall SEO strategy. Finally, we implemented a blog content strategy to maximise our potential to target more long-tail keywords and provide user-friendly and valuable content to the user while also helping the website’s search engine rankings.
The Results
After just six months of implementing our SEO strategy, we saw traffic increase back to pre-website launch levels and continue to grow. Impressions are now at an all-time high for All Square Lighting. With the highest number of impressions in Google search results being 12,627 with the old website, we recently hit 17,101 (27th February), and we are confident that we will see this continue to rise, resulting in an increase in organic traffic over the coming months.
Conclusion
Our multi-faceted approach to SEO helped All Square Lighting regain its online presence and improve its search engine rankings. We are proud of our results and continue to work with All Square Lighting to ensure they maintain their SEO success.
Check out the Branding, Web, Signage and Print Case Study we also assisted All Square Lighting with here - unbxd.co.uk/all-square-lighting
If you’re struggling to improve your website’s search engine rankings, contact our team today to see how we can help you achieve your SEO goals.
