How to Choose the Best Digital Marketing Agency for Your Business — UNBXD

Carving out a space for your brand in the online world is much easier said than done. Trends move quickly - how often do you hear about something, just to find out that it was last month’s trend, and the internet has moved on to something new?

Luckily, there are specialist digital marketing agencies out there who can support your online presence and help you make the most of it. But that poses a whole new challenge: which digital marketing agency should you choose?

Before you start, define your goals

Before you can find an agency that understands your needs, you have to understand them yourself. Think about how you currently measure success - what are your key performance indicators (KPIs)? Does your company focus on sales figures, membership numbers, or social media presence?

You’ll then need to decide what you’d like to get out of a digital marketing agency, and how you’d like to measure the performance of the campaign. This will determine which type of agency will best fit you, as well as impacting marketing methods, costs and timelines.

You may choose to focus on one or a combination of KPIs, and your priorities may also change over time. Think about your short-term, mid-term, and long-term vision for your brand, and consider the impact various KPIs will have.

Examples of KPI’s Include

Audience engagement (comments, reactions, shares, replies, messages)
Website traffic amount and distribution
Marketing ROI (return on investment)
Customer retention
Social media following
Brand awareness
Number of published pieces
Email subscribers
Lead generation
Number of sales
Revenue from sales
Conversion rate of leads into sales

Look for an agency who specialise in the services you need

It’s important to find an agency which can effectively deliver a service which meets your requirements - including your brand’s style and voice. Different agencies will have different specialties depending on the talent and expertise in their team, and you want to make sure they can tailor their approach to your brand.

If you’re looking for something very visually impressive and innovative, perhaps something that invokes a certain mood, tells a never-before-told story or starts a conversation, then you may want to look into more creative agencies.

Other agencies may focus more on using the latest technology to make waves with your brand, such as artificial intelligence, functional data architecture and application integrations. They’ll specialise in giving your customers a seamless, ergonomic experience with numeric results to back it up.

If your marketing objectives are centred around your social media following and engagement, then search for agencies who specialise in content marketing and have a proven track record of delivering sustainable, legitimate follower growth.

Similarly, if you’re hoping for more website clicks and leads, an agency specialising in SEO and PPC strategies could be a better choice.

Read reviews and testimonials

Anyone can portray themselves to be a good agency on their website - but to find great agencies, you need to dig into their reviews and testimonials, to find out what their previous or existing clients think. Whilst agencies will often showcase their best projects and results, reviews and testimonials will give you a picture of what happens behind the scenes as well.

The best places to look for legitimate reviews are third party websites like Google or Trustpilot. Here, you’ll be able to find out more about the service the agency genuinely delivers, as opposed to what they promise. Look for key comments regarding customer service, as well as reviews left by company accounts or individuals who provide details of the work carried out with their company.

Choose an agency that understands your values

Once you’ve found a few agencies who fit your desired profile and are backed up by strong reviews, it’s time to get in touch with them. This is your first chance to see their level of customer service for yourself and find out more about what the agency can offer your brand specifically.

At this stage, you should begin viewing available packages, receive quotes, and find out the agency’s availability. Even the best agencies may not be able to deliver on tight timeframes due to existing workloads, so it’s important you know what to expect before you sign any contracts.

Questions to ask a digital marketing agency

The key thing you should do before you make your decision is ask, ask, ask. This will allow you to confirm the agency is right for you and your unique needs. The exact questions you should ask will vary greatly depending on said needs, as well as your industry and business model. We’ve included some examples of questions below to get you started.

How will you understand our needs?
How long have you been in business?
What are your specialisms?
Do you have experience in our industry?
How do you measure success?
How do you bill for your services?
How much work do you outsource?
Who will we be working with on your team?
How often will we meet?
Will our company be responsible for any content creation?
What do you need us to do?
What experience do you have with the services we want?
How do you implement feedback?
How long before we see results?

Get the conversation started with UNBXD

Now you understand the basics of finding your ideal digital marketing agency for your brand, it’s time to put your knowledge to the test!

Think about your goals, and see if any of our previous projects align with your vision. At UNBXD, we specialise in working as strategic partners to create clear marketing strategies and engaging content. Our experienced team have worked with companies such as LG

and Nike to deliver successful campaigns which utilise a range of services, from social media strategies to promotional videography.

Use our live chat service, email us on hello@unbxd.co.uk, pop us a call on 01202 800273 or fill in this form to get started!