Are the Kardashians shaping the future of Social Media Marketing? 
Are the Kardashians shaping the future of Social Media Marketing? 

If you are interested in social media or digital marketing, you would have probably seen many headlines talking about the end of Instagram and Kylie Jenner, but why?

This year Meta (Instagram and Facebook's parent company) decided to start placing content from people you don't follow into the feed, which is tanking engagement on business pages, showing irrelevant ads to users and de-prioritising your friend's posts. While many people are unhappy with this change, it's all coming from Meta's fear that you enjoy using TikTok more than Instagram.

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Editorial, Insights, MarketingWilliam Nivenmarketing
Digital Marketing Tools: The History of Social Media
Digital Marketing Tools: The History of Social Media

While social media has become an essential utility in today's world, it hasn't always been that way. Many people are unaware of how Social media started, or the digital landscape before tech giants like Facebook and Google controlled so much of our digital activity. The Rise and Fall of so many social media platforms mirror the same issues modern networks have today, so where did it all start?

Before we begin, it's important to remember that in the late 90s and early 2000s, the Internet was extremely primitive compared to today. The platforms I am about to outline are referred to as Social Media platforms but share more modern similarities to forums. However, what makes a website a social media platform has never really changed; while they may have looked and functioned very differently 20 years ago, the basic premise of connecting and sharing with people online has remained a core pillar of the experience.

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Editorial, MarketingWilliam Nivenmarketing
Success Stories: Launching Branding, Web & Marketing for Barbados First Jetski Tour Business
Success Stories: Launching Branding, Web & Marketing for Barbados First Jetski Tour Business

We are thrilled to finally be able to show off the new Branding, UX/UI design and E-commerce Website for the Caribbean-based tour company, Jetski Barbados.

Situated on the West Coast of Barbados,Jetski Barbados specialises in private 2-4 people Jetski tours showcasing the sites, the sea life, and the hidden treasures that this beautiful island has to offer.

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Branding, Case Study, Success Stories, Web DesignWilliam NivenCase Study
Congratulations Marc, our Marketing Director & Studio Manager!
Congratulations Marc, our Marketing Director & Studio Manager!

Today we’re proud to announce that our long-term team member Marc Hoyle has been promoted to Marketing Director & Studio Manager!

Since joining us back in 2018, Marc has excelled time and time again in his previous positions, growing our marketing department to what it is today whilst managing multi-national large-scale campaigns with a consistent success rate and quality of work.

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Agency News, Marketing, TeamWilliam Nivenagency, News
Take Pride in Your Marketing This June
Take Pride in Your Marketing This June

The first Pride march in the United Kingdom took place 50 years ago. It was a celebration, but it was also a protest. Things have progressed significantly since then, but progress should not be taken for granted; there is always more work to be done.

Rainbows seem to emerge everywhere throughout June, July, and August as corporations demonstrate their apparent support for the LGBTQ+ community. While this may appear to be a good thing – after all, supporting a marginalised community can only be a positive thing, right? – the rainbow washing of everything from candies to banners in public transportation does not convey the whole story.

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Editorial, InsightsWilliam Nivenmarketing
Success Stories: Launching the UK’s Largest Kefir campaign for Biotiful Gut Health!
Success Stories: Launching the UK’s Largest Kefir campaign for Biotiful Gut Health!

If you haven't heard of them before, Biotiful produces cultured Kefir Dairy drinks and snacks using British milk and the ancient fermentation method. The result? Cultured milk drinks and snacks that are naturally low in sugar, full of gut-friendly cultures and high in protein.

Biotiful approached UNBXD with the exciting opportunity to launch a new digital marketing campaign across multiple social platforms promoting a range of their delicious products. We worked closely with our Media buying team, who also launched a TV spot with some of the biggest networks in the UK, including Channel 4 and their portfolio of partners.

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MarketingWilliam NivenPPC, Marketing, Success Story, Case Study
Shooting a Vision: Videography for LG Electronics, The Conran Store & Yinka Ilori
Shooting a Vision: Videography for LG Electronics, The Conran Store & Yinka Ilori

We are super excited to show off this collaboration we shot with LG Electronics, The Conrad Shop and Yinka Ilori!

Returning to London Craft Week, the team at The Conran Shop wanted to create a spectacular entrance to the event by enlisting the creative mind of Yika Ilori and the magic touch of LG Electronics.

UNBXD was brought into the project to capture this collaborative and creative installation come to life!

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Photography, marketing, FilmWilliam Nivenvideogrpahy, Success Story, Case Study
Success Stories: Increasing Conversions by 167% for Yes Bebe!
Success Stories: Increasing Conversions by 167% for Yes Bebe!

Yes Bebe reached out to us in September 2021 for marketing support on their e-commerce site and we have thoroughly enjoyed watching their ads account perform from strength to strength since they joined us.

So, today we wanted to shine a spotlight on one of our favourite marketing clients, we love working with businesses whose core messages align with some of our own at UNBXD and with Yes Bebe’s sustainable, inclusive & eco-positive catalogue our time optimising their marketing account has been great!

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MarketingWilliam NivenSuccess Story, PPC, Case Study
Designing a fresh look for Hendon Way Motors
Designing a fresh look for Hendon Way Motors

Hendon Way Motors is a well-recognised brand that has been around for 70 years, so we didn't want to move too far away from their heritage. They approached UNBXD to help modernise their existing brand with an updated logo and colour palette.

We made slight adjustments to their iconic HWM logo-mark ad retained the use of Gill Sans for the logotype but rejuvenated their colour palette to become more refined. The colour scheme we decided on was based on 70's Italian cars, with Rosso Corsa and Bianco Puro being the primary colours.

For the website design for Hendon Way, we wanted to give a classic but modern feel whilst delivering an optimal user experience. We've used white space to ensure that it provides a contemporary feel, while introducing the brand's deep red sparingly throughout the pages so as not to overwhelm the users.

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Branding, Web DesignWilliam NivenWeb Design, Graphic Design, Case Study
Digital Marketing: “Green Up” Your Act
Digital Marketing: “Green Up” Your Act

At UNBXD, we ensure to limit our environmental impact.

On April 22nd, we will be celebrating Earth Day’s 51st anniversary. On this occasion, big multinationals in various sectors foster sustainability and environmentally friendly solutions. With consumers caring more about their impact on the planet and scientists alerting us about the worrying state of the earth, it is high time to think about ways to limit the carbon footprint and have a sustainable presence online.

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Editorial, marketing, Agency News, Social MediaunbxdMarketing, Sustainability
Digital Marketing Tools: The History of Email
Digital Marketing Tools: The History of Email

When new clients come to us, you would be surprised by the number of companies that don’t think about using email marketing to contact their existing customers and expanding their marketing funnel.

This is likely due to several factors. The first is that 99% of emails we receive are boring or the promotions included are not worth taking, and the second is the new laws introduced into the EU to protect your privacy. Thankfully, the days of receiving emails from companies you have never heard of offering your offers on foot creams are gone.

Like all relationships, keeping your customers invested in your brand requires understanding and care. What are they looking for? Why have they subscribed to get emails from me? Do they want to see this?. These are the questions you should be asking every time you create a new email campaign.

Email might be one of the oldest digital marketing tools available to us, but it’s still an avenue every business should utilise.

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Editorial, marketingWilliam NivenMarketing, Email Marketing
Ukraine: How Social Media is Being Harnessed For Good During Russia's Invasion
Ukraine: How Social Media is Being Harnessed For Good During Russia's Invasion

We are sure you are all aware of the terrible situation happening to the people of Ukraine. On behalf of everyone on the team, we are truly devastated at Putin's actions, and we are distraught and sorry to the people of Ukraine that this is happening.

Today we wanted to explain to those in Marketing why social Media platforms are leaving Russia, or why Russia is blocking them. We also wanted to outline the incredible ways people in Ukraine are using Social Media to spread important information and keep others safe.

We also ask that you take the time and read through some of our suggestions on how you can help linked at the bottom of this article. Many places across the UK are taking in essentials for those fleeing Ukraine, and we recommend (if you can) picking up a few extra items at the supermarket or going through your closet to see if there is anything you can donate. If you don't have these options locally, we have provided a list of reputable and trustworthy organisations below that can take donations.

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EditorialWilliam Nivensocial media
Team Spotlight, Sam!
Team Spotlight, Sam!

Today we wanted to place the spotlight on our web developer who certainly isn't scared of being in front of a crown, Sam!

You have been here a few months now Sam, so tell us all a little about yourself:

Hi, my name is Sam, and I'm focused mainly on project back ends and architecture. It's my job to take the brilliant work from the design team and make them a reality. I've been working in this industry for nearly 12 years now, have had various positions at different agencies, and I even ran my own at one point! It feels like I've landed with a great team that I'm comfortable with, and I'm excited about what we're going to be able to create together.

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Agency NewsWilliam NivenTeam
Creating A Fresh Identity for Code Red Communications
Creating A Fresh Identity for Code Red Communications

Check out our New Branding and Web Build for Global Security PR & Content Marketing Company, Code Red.

Code Red are PR and Marketing specialists, focusing on cybersecurity and related areas such as fraud, privacy and compliance. They work with cybersecurity companies of all sizes to offer strategic advice and guidance at all stages of their development.

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Branding, Graphic Design, Web DesignWilliam NivenSuccess Story, Branding, Web Design, case study, Case Study
Team Spotlight, Maddie!
Team Spotlight, Maddie!

Team Spotlight, Maddie!

If you have worked with our marketing team, Maddie and her pink headset are already a familiar face, but for those who haven’t, we thought it would be fun to sit down and do a Q&A to learn a little more about what she enjoys in and outside of work!

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Agency NewsWilliam NivenTeam
Becoming Carbon Positive as a Creative Agency - UNBXD
Becoming Carbon Positive as a Creative Agency - UNBXD

UNBXD is now 22 Months Carbon Positive!

As many of you are probably aware, sustainability and climate change have become an area many of our employees are passionate about. We are actively working to do what we can to reduce it.

While some employees have switched to EV’s and reduced Meat consumption/Gone Vegan, as a company, we have been looking at ways we can improve our organisational footprint. Before the pandemic, we would travel internationally multiple times a year for meetings with new clients; unless essential, we try and push for meetings via Zoom or wait for our paths to cross with personal trips. We are also very aware that not all the products we buy are made with environmental impact in mind. While we are mainly digital, we now look for companies that offer sustainable alternatives for note pads, pens and office equipment.

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Agency News, EditorialWilliam NivenNews, Sustainability
Congratulations Lauren, Our New Head of Web
Congratulations Lauren, Our New Head of Web

Today, we are so proud to announce that Lauren Baker is our new Head of Web!

Since joining us in March 2021, Lauren has shown time and time again through her deep knowledge of web development, Project managing skills and commitment to excellence; she is up for the task of running our entire Web Development team. We are so proud of all her hard work, and we know she is going to continue to excel in her new role.

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Agency NewsWilliam NivenTeam
Client Win, UK Fashion & Textiles Association
Client Win, UK Fashion & Textiles Association

We couldn’t be more excited to work with UKFT! For those who may not have heard of them before, UKFT (UK Fashion & Textiles Association) is the largest network for fashion and textile companies in the United Kingdom.

They bring together designers, manufacturers, suppliers, agents, and retailers to collaborate and promote their businesses in the UK and worldwide! The UK Fashion & Textiles Association is in a unique position in that they represent the entire UK fashion and textile supply chain, from spinning, weaving and knitting, right through to the catwalk.

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Agency NewsWilliam NivenWeb Design, Branding
Team Spotlight, Louis!
Team Spotlight, Louis!

Today we sit down with our new graphic designer Louis and learn a bit more about what he enjoys in and outside of work.

TELL US ABOUT YOURSELF

Hi! My name is Louis, and I'm a graphic designer. I have recently graduated from Arts University Bournemouth with a degree in Graphic Design with First Class Honours. I specialise in brand design, although I also have experience working at a digital agency, designing bespoke websites. I enjoy the challenge of working across a range of different media on lots of different projects and always make sure that I'm producing work to the best of my ability.TELL US ABOUT YOURSELF

Hi! My name is Louis, and I'm a graphic designer. I have recently graduated from Arts University Bournemouth with a degree in Graphic Design with First Class Honours. I specialise in brand design, although I also have experience working at a digital agency, designing bespoke websites. I enjoy the challenge of working across a range of different media on lots of different projects and always make sure that I'm producing work to the best of my ability.

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Agency NewsWilliam NivenTeam
UNBXD Christmas Party 2021
UNBXD Christmas Party 2021

UNBXD CHRISTMAS PARTY!

After not seeing each other for almost two years, the UNBXD team travelled to Bournemouth and spent the night on the Ice at the Festival of Trees!
While the whole team sadly couldn't make it, we are thrilled so many could make it! Hopefully, it won't be too long until we can safely get back in the office!

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Agency News, EditorialWilliam NivenTeam