Founded in 2012, Biotiful was established with the goal of bringing Kefir to the UK. If you haven’t heard of it before, Kefir is a deliciously cultured dairy filled with billions of live cultures that are good for your overall gut health.
Read MoreInspired by traditional Bajan Skincare remedies, Tropikal Sundai takes your skin to the tropics. Utilising exotic fruit extracts to deeply nourish, enhance radiance and combat dry skin conditions.
UNBXD will be assisting Tropikal Sundai with digital marketing campaigns across social media channels to increase traffic and give the company a boost in brand awareness. You can see our first social media ad in the second slide!
Read MoreFounded on the premise that good design elevates and defines the aesthetic and personality of a space, Watson & Gabb are innovators of hand-applied liquid metal, timber, plaster, limestone and resin finishes.
The finishes they create are incredible; you may have already seen them in beautiful hotels and private homes across the UK.
Read MoreYou guessed it right, sustainable marketing considers all of the issues we discussed earlier and attempts to help resolve some of them. A good product is no longer sufficient to win consumer's favour. Customers were looking for products that were not only of high quality but also aligned with their values. In essence, the concept of sustainable marketing states that an organisation should meet the needs of current customers without endangering future generations' ability to fulfil their own needs.
Read MoreAccording to Statista, the number of people who listen to podcasts has more than doubled in the previous ten years, with no indications of slowing down. When traditional marketing channels are becoming less effective, podcast advertising provides a viable marketing channel for advertisers. Podcast advertising is appealing since it allows advertisers to reach out to a growing audience. Podcast listeners are typically interested in the content and listen attentively, making it a very successful tool for marketers to communicate with their audience.
Read MoreSocial Media isn’t new; creating a successful brand online in 2021 means you need to differ from others, especially without spending money on running advertisements across social channels.
For many business owners who didn’t grow up with social media, iPhones or digital algorithms, navigating the social media landscape can seem like a daunting task. Even for myself, who saw the digital explosion in his late teens, things change at such a rate that it can be challenging to stay on top of ‘what’s trending'.
Read MoreIf you haven’t heard of them before, Hurst & Hurst Estates is an industry disrupter. Founded in 2014, they aim to be a force for innovation in the property development sector in Hampshire and Dorset that has not seen true innovation for over 100 years. In their own words, they want to deliver London quality homes throughout the region. The team is committed to providing the highest quality of products with maximum customer satisfaction.
Read MoreWhile this may seem like a surface-level confrontation, as it's played out in the media through statements and newspaper ads (click here to read more on that), the ramifications for marketers could be a lot bigger.
Last week Apple finally released iOS 14.5 with this update Apple is asking users if apps like Facebook can track you for ad purposes and selling your data. This means is that all businesses must now request users gives permission to their unique identifier for advertising, otherwise know as IDFA. It was estimated that a whopping 80% of users would opt-out of tracking across apps on the iPhone, since the update went live last week we are now seeing estimated figures as high as 96%. This figure might have you worried but it shouldn't, part of our job has always been adapting to changes. If you have worked in marketing for a while you will already be used to Facebooks constant changing policies that have implications across your ads, while this is a bigger change, it’s no different to the changing landscape you are used to.
Read MoreWe are proud to announce that 2 of our hard-working team members from marketing and design are moving up into management at UNBXD!
First, we want to congratulate Lisa, who joined us in mid-2019 for work experience while at AUB. Over the last 2 years, she has worked hard to progress in her skills and shows strong enthusiasm to move up to Head of Design!
Read MoreWhen you think about product launches prior to 2020, they would almost always involve a physical presence that would incentivise shoppers to visit a location to learn about your product, how it works, and why it's better than the rest. With that option off the table, we were tasked to build something outside the box (no pun intended).
Read MoreWhilst we don’t want to start this off negatively, certain realities are hitting the commerce world. Footfall is down, spending is down year over year, and with so many people already out of work with a second wave coming, it doesn’t look like this Christmas is going to be anything like normal.
Read MoreWhen Oaktree joined us they had a small social presence that was used as a customer service tool. Today, Oaktree has bloomed into a resource hub, social community, and an e-commerce powerhouse.
We took their Instagram from 200 people in March 2019 to over 5500 people organically. We have over 80,000 unique visitors to Pinterest a month, and even doubled their Facebook following in that time to over 6200 people. Over the past 18 months we ran successful marketing campaigns to promote their high-end garden furniture like Kettler, or incredible grills like Napoleon & Weber. Along with community campaigns such as ‘Design your dream Garden’ to promote products, services, and invite gardeners to visit Oaktree in-store to pick up new plants for their garden.
We’ve also written comprehensive blogs and social posts offering the Community free tips and tricks that they wouldn’t get anywhere else. This included growing guides, seasonal veg rotation, composting, garden furniture maintenance, BBQ recipes, and more!
Read MoreThe recent headlines declaring Gymshark becoming a billion dollar company, or Apple becoming a 2 Trillion dollar company didn’t happen by accident. Even with a financial downturn like never before, and a global pandemic, these companies haven’t felt the strain like others. These brands fall into the ‘Luxury’ brand category; each one has built an ethos around their products that isn’t easy to forget or turn away from, they make you believe that their products are better. Whether you love or hate Apple, you know that the quailty of the product is unmatched and the aftercare is second-to-none, their marketing tells you.
Read MoreLast month Dorset based confectionary company Candy Street asked UNBXD to create a digital marketing campaign to show off their incredible candy boxes, chocolate boxes, and mystery boxes.
Read MoreA recent report published by the GlobalWebIndex found that two-thirds of consumers think they will continue to use social media the same way they have during the lockdown. The report found that 72% of social media users in the UK follow US Influencers and that they are spending more time on social media per day than before the lockdown.
Read MoreFrom the very beginning we have been working with them to create a brand identity, graphics, a bespoke e-commerce website, and digital marketing campaign; including social media management, email campaigns, influencers, photoshoots and more.
Read MoreIf you are running an e-commerce business already, it’s likely you are very familiar with how important Facebook is when it comes to reaching new customers. Facebook’s potential role in your business just got a whole lot bigger.
Facebook shops is different from its current services, such as Catalogue manager, Facebook Store & Facebook Marketplace. It continues its ever-growing expansion into the world of sales. If you have used Facebook Marketplace before you will be somewhat familiar with what Facebook is trying to achieve here. Marketplace was created as a destination for peer-to-peer sales, Facebook Shops will allow you to sell your products directly to customers without ever having to leave Facebook.
Read MoreFor people like us, who work on social media all day, it can become mentally exhausting. It can sometimes feel daunting to use social platforms outside of work to stay up to date with digital trends, catch up with friends and have ‘fun’ online - the thing social media was supposed to be for. With the amount of information, news and Covid-19 related updates populating our feeds, it’s now more important than ever to find the time to turn off, spend time away from social media and find other things you enjoy.
Read MoreSo why do so many people say it’s a bad idea to open one? 90% of drop-ship stores fail in their first month, over 92% fail in the first six months and around 5% make it to their first year. People think that it will be a quick and easy way to get a few extra pennies a the end of the month, but it's not. It requires the same hard work and dedication any other business would take. One person’s bad experience doesn’t mean that’s it's not worth doing.
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