50 Must-Have Features on Your E-Commerce Website

Our Web UI/UX Design for Pukka Pads

E-commerce websites are a dime a dozen these days, with an estimated 12 to 24 million e-commerce websites across the globe. However, less than 1 million of e-commerce websites sell more than $1000 every year.

You can spend countless hours building a beautiful, aesthetically pleasing e-commerce website, but if you don’t implement the right features, it can be challenging to reach your business goals. There are a lot of options out there, with website builders such as Wordpress and Squarespace offering hundreds of elements for you to consider. 

In this article, we’ll be taking you through some of our must-have features for e-commerce websites.


Oaktree Garden Centre e-commerce Story by UNBXD

Security

At the heart of every good e-commerce website sits effective, trustworthy security features which keep both you and your customers safe. Implement SSL (Secure Sockets Layer) certificates to encrypt data transmission, enable secure payment gateways, and utilise SSL protocols. Regularly update your website's software and plugins, use strong passwords, and conduct vulnerability assessments to protect against potential cyber threats.

  1. Top-level https domain

  2. Site backup

  3. SSL certificates

  4. Strong passwords

  5. Secure, integrated payment gateways

Navigation

Intuitive navigation is key to providing a seamless user experience, minimising frustration and maximising conversion. Incorporate a clear and organised menu structure, allowing customers to effortlessly find products and browse different categories. Implement filters, sorting options, and search functionality to assist users in narrowing down their choices quickly.

  1. User-friendly navigation

  2. Footer navigation

  3. Site search 

  4. Breadcrumb navigation

  5. Product filtering and sorting

Conversion

Intuitive navigation alone is not enough to fully drive conversions. Focus on optimising your website's design for conversions by using compelling product images, clear and concise product descriptions, prominent call-to-action buttons, and user-friendly product recommendation features. Implementing customer reviews and ratings can also boost trust and increase conversions.

  1. Clear USPs (Unique Selling Points)

  2. Loyalty scheme

  3. Risk reducers such as free shipping and free returns

  4. Featured products including best selling, new arrivals

  5. Call-to-action buttons

  6. Newsletter signup

  7. Customer ratings and reviews

Products

Effective product presentation is crucial to engage customers and increase sales. Use high-quality images and videos, allowing customers to zoom in and view products from different angles. Provide detailed product descriptions, specifications, sizing charts, and other relevant information to assist buyers in making informed decisions.

  1. HQ product images and videos

  2. Detailed product descriptions

  3. Product reviews

  4. Product prices including clear deals

  5. Shipping information

  6. Colour variation viewer

  7. Social share buttons

  8. Add to wishlist button

  9. Add to cart button

Personalisation

To help you retarget previous customers or website visitors who haven’t purchased from you yet, create a personalised shopping experience that caters to individual customer preferences. Utilise customer data and implement algorithms to provide personalised product recommendations, tailored promotions, and personalised search results based on past purchases, browsing history, and demographics. Translation options can drive conversions in non-English speaking markets whilst options such as customer logins and store finders can further improve your e-commerce website's user experience.

  1. Customer login

  2. Customer wishlist

  3. Store finder

  4. Translation options

  5. Product retargeting (recommended for you)


The e-commerce store for Dream Bags Club, created by UNBXD

Check-out

Simplify the checkout process to minimise cart abandonment. Implement a one-page checkout with a progress indicator, offering multiple payment options, guest checkout, and the ability to save customer information for future purchases. Ensure a seamless mobile checkout experience, as an increasing number of customers are shopping on their smartphones.

  1. Simple check-out process

  2. Multiple pay options

  3. Multiple shipping methods

  4. Promo codes

  5. View and edit shopping cart

  6. Final price including discounts and shipping

Customer service

Provide outstanding customer service to build trust and loyalty. Incorporate live chat support, an FAQ section, and a customer support ticketing system to address customer queries and concerns promptly. Enable customers to track their orders, receive notifications, and easily initiate returns or exchanges. Additionally, leverage social media channels to engage with customers and address their feedback.

  1. 24/7 customer service

  2. Chatbots and live chat

  3. Contact form & details

  4. Frequently Asked Questions

  5. Shipping information and returns policy

  6. Order tracking

  7. Terms and Conditions

  8. Privacy policy

Back-end

A robust back-end management system is vital for seamless website operations. Use an e-commerce platform or content management system (CMS) that offers comprehensive inventory management, order fulfilment, and tracking capabilities. Integrate with shipping providers, manage customer data securely, and generate insightful analytics to make informed business decisions.

  1. Responsive design

  2. Reporting tools

  3. SEO management

  4. Content Management System (CMS) for inventory and order management

  5. Customer Relationship Management (CRM) for all customer interactions

Building a successful e-commerce website requires incorporating several essential features to enhance security, navigation, conversion rates, product presentation, personalization, checkout process, customer service, and back-end management. By prioritising these must-have features, you can create an engaging and user-friendly online shopping experience, boosting customer satisfaction and driving business growth in the competitive e-commerce landscape.


Build a successful e-commerce website with UNBXD

Having worked with top e-commerce retailers such as Pukka Pads and Biotiful Dairy on their ecommerce platforms, UNBXD understands the importance of keeping your business ahead of the game with user-friendly, impactful ecommerce platforms designed to maximise your sales. We’re experienced in developing effective websites with simple checkout processes, speedy loading times, seamless payment integrations and retargeting advert and email campaigns.

Visit our website to find out more about how we can help you get the most out of your e-commerce website.