Posts in PPC
DIGITAL MARKETING TOOLS: THE HISTORY OF PPC
DIGITAL MARKETING TOOLS: THE HISTORY OF PPC

Did you know that PPC advertising began way back in 1996? Currently, Google holds a monopoly over the industry, but it wasn't always that way. Next up in our Digital Marketing Tools: History of series, we are delving into the history of PPC, alongside a brief look into where it might be heading in the future.

The story began in 1996 when the first documented version of PPC appeared on a platform called Planet Oases. If you haven't heard of it before, in the 90s, Plant Oases was a desktop application featuring links to informational and commercial websites. Businesses could pay Planet Oases a small sum to have their site appear higher or be featured in specific search results. While this wasn't a huge success, to begin with, it was enough for other platforms to notice. The same year, Open Text index introduced a feature called 'Paid Listings'; these ads only feature in search results. Unfortunately, this wasn't a success for Open Text Index, and users largely ignored the feature. There is one more thing that happened in 1996 that would go on to shape the future of PPC; Standford University started a new project called 'Google'.

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Editorial, Marketing, PPCWilliam Nivenmarketing
Optimising Digital Marketing Campaigns That Convert - InsideOut Drinks
Optimising Digital Marketing Campaigns That Convert - InsideOut Drinks

When Businesses come to UNBXD, they tend to think we only work with huge companies on campaigns that span every platform; while we enjoy this, we also love working with entrepreneurs and smaller, local businesses who have put their heart into their products.

Today we wanted to put the spotlight on one of our favourite marketing clients, InsideOut drinks. While we won’t disclose financial numbers for obvious reasons, we wanted to spotlight this client as they have been a dream to work with and let us use our knowledge and skills to build campaigns that convert!

When we launch new marketing campaigns, it’s easy to try and rush results and not let campaigns take the time they need to find their feet. For InsideOut, we have launched Digital Marketing campaigns on Social Media platforms, and bespoke Google Ad campaigns that continue to deliver better results each month. The team at InsideOut Drinks has been fantastic at listening to our feedback and coming up with ideas that they know their customers will love.

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Marketing, PPC, Social Media, Success StoriesWilliam NivenCase Study
Generating Leads That Matter: 45% of Properties Reserved in 1 Month for Leading Property Developer
Generating Leads That Matter: 45% of Properties Reserved in 1 Month for Leading Property Developer

If you have run paid media campaigns before, you know that it can be tricky to find the perfect audience. Through hard work and exploring different demographics, we have managed to reserve 45% of one of Hurst & Hurst Estates within the first month of the development!

If you haven’t heard of them before, Hurst & Hurst Estates is an industry disrupter. Founded in 2014, they aim to be a force for innovation in the property development sector in Hampshire and Dorset that has not seen true innovation for over 100 years. In their own words, they want to deliver London quality homes throughout the region. The team is committed to providing the highest quality of products with maximum customer satisfaction.

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Marketing, PPC, Success Stories, Social MediaWilliam NivenCase Study
Pay-Per-Click vs Social Media Advertising
Pay-Per-Click vs Social Media Advertising

It has been one of the most discussed topics within the digital marketing arena in recent years; the question of which one is more effective – PPC or Social Media Marketing?

With social media advertising beginning to change the way we do social media marketing, it is a good idea to understand the difference between Pay-Per-Click (PPC) and social media advertising. PPC refers to paid advertising from “click ads” online. What this means is, you the business will pay for any click you get. In comparison social media ads like on Facebook, have you pay for ad space; any impressions or clicks you get do not change how much you spend on the ad.

In this article, we’re going to examine how the two ad platforms work so that you can consider where using one, or both, will be part of your wider digital marketing strategy.

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Marketing, Social Media, PPC, InsightsWilliam NivenPPC, Social Media Marketing, Social Advertising, Social Ads, Facebook, Goolge, Insights, marketing, Digital Marketing, ROI, ConversionComment
Success Stories: Strategic PPC Advertising for National Drainage Company
Success Stories: Strategic PPC Advertising for National Drainage Company

With over 18 years experience, Drain City are emergency drainage and plumbing specialists based across the UK. Drain City approached us to assist them with increasing their inbound enquires and lead generation via a New Website and Digital Marketing.

We designed and developed a bespoke easy-to-use website teamed with a Strategic marketing campaign. We achieved this by firstly optimising the sites for SEO in order to achieve organic traffic. Then created PPC ads, displaying localised copy and contact info based on their location via geo-tagging. In order to obtain a high position on google and achieve consistent results we provide on-going web maintenance and optimisation.Drain City has been able to double the size of their operations, with 4 new full time employees hired in just 2 months as a direct result of the influx of new business generated by the online advertising we designed and executed.

“We’ve been working with Will, Youssef & the team since November 2019 and pleased to say we’ve had a smooth experience with very successful results to date. As a business we are able to scale up 3 fold after month 2 due to the results produced by the team. Highly recommend.”
- Jake White, MD Drain City

Read the Success Story: unbxd.co.uk

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Success Stories, PPC, Web Design, Marketing, Case StudyWilliam NivenSuccess Stories, PPC, Marketing, Web Design, case study, Case StudyComment