Optimising Digital Marketing Campaigns That Convert - InsideOut Drinks
When Businesses come to UNBXD, they tend to think we only work with huge companies on campaigns that span every platform; while we enjoy this, we also love working with entrepreneurs and smaller, local businesses who have put their heart into their products.
Today we wanted to put the spotlight on one of our favourite marketing clients, InsideOut drinks. While we won’t disclose financial numbers for obvious reasons, we wanted to spotlight this client as they have been a dream to work with and let us use our knowledge and skills to build campaigns that convert!
When we launch new marketing campaigns, it’s easy to try and rush results and not let campaigns take the time they need to find their feet. For InsideOut, we have launched Digital Marketing campaigns on Social Media platforms, and bespoke Google Ad campaigns that continue to deliver better results each month. The team at InsideOut Drinks has been fantastic at listening to our feedback and coming up with ideas that they know their customers will love.
The Impact For InsideOut Drinks
When InsideOut Drinks approached us to help them build digital marketing campaigns for their business, we had one goal. Sales.
For any small business, delivering sales is imperative to keep the company financially sustainable. InsideOut Drinks uses only natural ingredients that actively prevent 95% of customers from getting hangovers! If you haven’t tried it, we definitely recommend giving it a go!
Our campaign began running in August 2021, and month over month, we saw a 23.8% increase in sales and a dramatic increase in traffic to the website.
The Ads
We knew from the beginning that our ad campaign needed to show the health benefits of the formula InsideOut Drinks has created to help prevent hangovers.
We created a campaign based around this message and supplemented it with marketing material that represents the brand's message.
From our social ads, during our first month, we saw 236 people click directly through to InsideOut's e-commerce store; in our second month, this number doubled to 517 clicks, and in the 3rd month, we saw a dramatic increase to 1685 clicks! As the campaigns run, they learn more about their audience, and along with our behind-the-scenes tinkering, we can dramatically improve results without substantially increasing our budget.
In October, we saw the opportunity to launch a new PPC campaign to complement our Social ads and organic marketing. Since our PPC launch in October, we have generated over 500 conversions to InsideOut Drinks; in that time, our average CPC is down 75%!
Between July to August, our ads helped generate a 23.8% increase in sales. Between October and November, as we launched new ads aimed at Christmas shopping across Social and PPC, with the teams help at InsideOut, sales increased 33.9% Month over Month! We can't wait to see how they perform over the busy Christmas period and the alcohol heavy New Years parties! (Covid dependent!)
If you are a small business looking to increase your sales and brand awareness, get in touch with a member of our team!
