You’re probably in a hurry, so we’ll keep this short - we’re here to talk to you about acronyms.
Who has time to say the full names of everything nowadays? LOL, WFH, IKEA… (yeah, we had no idea the last one was an acronym either).
Our point is: acronyms are everywhere, and the world of digital marketing is no different. It can be hard to keep up with every single one, so we’ve made a handy glossary with some of the most common digital marketing acronyms that you need to know!
We don’t need to remind you of what happened in March 2020 - none of us will be forgetting that in a hurry. In a matter of months, the percentage of people working from home in the UK went from just a few percent to nearly half of all workers in the country, and this has kickstarted a new era of working.
Here at UNBXD, it was no different. When the pandemic hit, we switched our entire team to remote working. We opened a new office space in 2022, and 75% of our team is still fully remote, with the rest enjoying a flexible hybrid structure where the office is available for them to use whenever they want.
85% of people working from home are keen on this idea of hybrid working, and 78% of workers say their work life balance is better when working from home. But whilst remote working comes with benefits for many, there are some challenges to be aware of, which can lead to team members becoming disengaged.
Remote working is here to stay, so keep reading for our insights into remote employee engagement.
Read MoreI’d hazard a guess that you feel the same, as almost 70% of all online shopping carts are abandoned by shoppers. In other words, only 3 in every 10 customers who begin filling their carts end up making a purchase. That’s a lot of figuratively lost bits and bobs, and a lot of lost revenue for businesses.
Research has found many reasons as to why consumers abandon carts, but luckily, there are things you can do to reduce the impact of these factors when customers are browsing your own ecommerce website. Keep reading to find out how to reduce your business’ online shopping cart abandonment rates…
Read MoreThis year Meta (Instagram and Facebook's parent company) decided to start placing content from people you don't follow into the feed, which is tanking engagement on business pages, showing irrelevant ads to users and de-prioritising your friend's posts. While many people are unhappy with this change, it's all coming from Meta's fear that you enjoy using TikTok more than Instagram.
Read MoreRainbows seem to emerge everywhere throughout June, July, and August as corporations demonstrate their apparent support for the LGBTQ+ community. While this may appear to be a good thing – after all, supporting a marginalised community can only be a positive thing, right? – the rainbow washing of everything from candies to banners in public transportation does not convey the whole story.
Read MoreAt the beginning of 2018, TikTok had 70 Million users; by August 2021, that number had exploded to over 1 Billion active users. How did this happen, and why is it becoming a dominant Social Media Platform? Let us break it down simply for you.
You might not know it, but TikTok isn’t new; in fact, the app’s origins go back to 2016 when parent company ByteDance created an App called Douyin to compete with Musical.ly. In 2017, ByteDance brought the rival app and merged its 200,000,000 users with its own app to create TikTok.
Read MoreWhile I don't want to spend too long going through the seismic shift that faces the jobs market in 2021, it's very clear that throughout every industry, we have more jobs than people to fill them. The reason for this isn't straightforward and has many factors (especially here in the UK), but no matter what country or industry you are in, if you were ever going to invest in your team, now is the time.
'Profit over people' is a very famous line that some people live by, and others run away from. If you run a successful business or have run one in the past, you already know that the business only works if the people inside it feel inspired to put in their best work and drive the company forward. When people feel like they are just at a job or don't feel that the management structure above them cares for their well being, they will not feel inspired to help you grow your business.
Read MoreFrom Home cinema to Vehicle Component Solutions, the company reaches successfully into a multitude of different sectors. LG has unveiled many new products, applied new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company.
LG Approached UNBXD to capture content across both Photo and film for their new Careers website, which will be used to promote and recruit new team members across the UK.
Read MoreStill, every time you go through the documents or hear Tim Sweeny, the controversial CEO of Epic games, speak, the Metaverse keeps coming up.
In fact, Just this month, Facebook entailed plans to put a VR headset on every worker's head to work in a virtual space with other employees from home. I'm sure just reading that sentence has triggered a gut reaction from you, likely the same as mine.
Read MoreA recent report published by the GlobalWebIndex found that two-thirds of consumers think they will continue to use social media the same way they have during the lockdown. The report found that 72% of social media users in the UK follow US Influencers and that they are spending more time on social media per day than before the lockdown.
Read MoreIf you are running an e-commerce business already, it’s likely you are very familiar with how important Facebook is when it comes to reaching new customers. Facebook’s potential role in your business just got a whole lot bigger.
Facebook shops is different from its current services, such as Catalogue manager, Facebook Store & Facebook Marketplace. It continues its ever-growing expansion into the world of sales. If you have used Facebook Marketplace before you will be somewhat familiar with what Facebook is trying to achieve here. Marketplace was created as a destination for peer-to-peer sales, Facebook Shops will allow you to sell your products directly to customers without ever having to leave Facebook.
Read MoreOver the last 2 months we have all learnt a big lesson; the world depends on e-commerce. As we think about the end of the current situation and the long term effects this is going to have on consumers, your website is more important than ever. Many companies have been left behind because they didn’t have a strong online presence, just a physical one. Your website is now the face of your business, its the beating heart of your company that you must care for.
Read MoreConsumer spending habits have drastically shifted overnight. Rather than spending money on meals out with friends or holidays, people are spending it in their homes, baking, working out and catching up with the ever expanding range of streaming services available.
Analysing over 400 clients, ‘Mention Me’ has broken down exactly where consumer spending has gone. In no particular order, here are the top 5 sectors with the most growth during the lockdown.
Read MoreTo celebrate Earth Day 2020, we have signed up to @offset earth to help us become carbon neutral. In just 1 month, we have already planted 110 trees in Madagascar, and our Carbon reduction is already at 5.83 tones.
Read MoreIf you haven’t done this before, it can be a daunting task. You have to think about setting up tests, monitor them until they have statistical significance, and account for variables. To make this process a little easier, we are going to give you 10 tips to get started:
Read MoreAll around the world people are stuck at home, something this generation has never had to face before. A generation obsessed with sharing their lives online in the form of stories, posts, and blogs.
You would probably think that social media usage would be down with people having less to share however there has been a 25% engagement increase on Instagram and TikTok in the past month. Surprisingly, companies approaching social media influencers has risen by a staggering 72% since lockdown.
The lockdown has changed the way users, businesses and advertisers use social platforms. We have had to adapt fast to keep businesses we run social media for active and making money.
Read MoreWhen you begin to look at optimising your google business page, at first it can seem daunting and confusing. We are going to break it down from beginning to end in order to get you the results that you want.
So, first things first, what is Google Business?
Google Business is a free platform that displays business information on Google Search and Google Maps. Businesses can feed Google’s knowledge base useful information about your business that can help others understand your business online.
Read MoreIt has been one of the most discussed topics within the digital marketing arena in recent years; the question of which one is more effective – PPC or Social Media Marketing?
With social media advertising beginning to change the way we do social media marketing, it is a good idea to understand the difference between Pay-Per-Click (PPC) and social media advertising. PPC refers to paid advertising from “click ads” online. What this means is, you the business will pay for any click you get. In comparison social media ads like on Facebook, have you pay for ad space; any impressions or clicks you get do not change how much you spend on the ad.
In this article, we’re going to examine how the two ad platforms work so that you can consider where using one, or both, will be part of your wider digital marketing strategy.
Read More2020 is set to be a hell of a year in the realm of design and marketing. Check out our latest article where we explore everything from Messaging Apps to Podcasts, and everything in between.
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