It seems like everyone is starting a podcast these days, and there is a good reason for it. Not only can running a podcast be therapeutic, but with the proper advertising, it can also be very lucrative.

According to Statista, the number of people who listen to podcasts has more than doubled in the previous ten years, with no indications of slowing down. When traditional marketing channels are becoming less effective, podcast advertising provides a viable marketing channel for advertisers. Podcast advertising is appealing since it allows advertisers to reach out to a growing audience. Podcast listeners are typically interested in the content and listen attentively, making it a very successful tool for marketers to communicate with their audience.

If you stay up to date with the latest tech news or have spent time reading our blogs in the past, it won't be news to you that Apple & Facebook are at war with each other over your privacy.

While this may seem like a surface-level confrontation, as it's played out in the media through statements and newspaper ads (click here to read more on that), the ramifications for marketers could be a lot bigger.

Last week Apple finally released iOS 14.5 with this update Apple is asking users if apps like Facebook can track you for ad purposes and selling your data. This means is that all businesses must now request users gives permission to their unique identifier for advertising, otherwise know as IDFA. It was estimated that a whopping 80% of users would opt-out of tracking across apps on the iPhone, since the update went live last week we are now seeing estimated figures as high as 96%. This figure might have you worried but it shouldn't, part of our job has always been adapting to changes. If you have worked in marketing for a while you will already be used to Facebooks constant changing policies that have implications across your ads, while this is a bigger change, it’s no different to the changing landscape you are used to.