Colour is an integral part of any branding or design project, it emotes an immediate feeling to the viewer. In today’s fast-paced world where peoples attention is a luxury this is a core communication component.
With just a glance, colour can soothe or distract the eye. It can change thoughts, opinions and even actions. That’s why we, as designers, continually push the boundaries, creating new and exciting ways of visualising these emotions for their clients and projects.
With that in mind, let’s take a look at these diverse colour trends coming in hot in 2019.
Read MoreBranding has been going through a revolution. Over the past few years, branding has been shifting from representing pre-packaged, unapproachable and distant organisations to a more personal and connective state. Today, the expectations of consumers and B2B buyers are becoming more demanding. People want to understand and know everything about a business. They want to know what it is, what it produces, what it values and stands for and what it employs. More importantly, people want to interact more with brands, be able to demand new products and services, and be active in conversations with them. This has meant that brands have had to lose their impersonal, uncommunicative and distant skins.
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