This year has seen the rise of video content, in fact 2016 has seen a full-on video revolution year for marketers. This year has seen the introduction of Facebook Live, Instagram Stories and apps like Periscope interplaying on social channels. The importance of video content has clearly been becoming extremely popular to use by businesses. According to Wyzowl statistics, 61% of businesses have incorporated video as a marketing tool but 66% of these companies were not using video a year ago. The trend has progressed rapidly and will eventually be explored even more in depth and become even more creative. As you can see, having a promotional video that tells a compelling story is vital for your business and company’s needs due to the rapidly growing trend.
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