In November we gave you a sneak peek at our Branding for KASE Construct; today, we are showing off our new case study, which takes a deep dive into the theory behind our branding identity design, alongside a look at their newly designed Website!
KASE Construct is all about precision craftsmanship, so we wanted to ensure their new brand identity was created with this in mind. We designed the monogram using a dotted grid surrounded by a square, representing the pure craftsmanship of the three cores of the brand, Plan, Design and build. Visually, this leans towards architecture and precise engineering; we custom-designed the 'K' within the monogram to sit precisely on the grid.
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