Email Marketing — Journal - UNBXD | Creative Digital Agency

Digital Marketing Tools: The History of Email

When new clients come to us, you would be surprised by the number of companies that don’t think about using email marketing to contact their existing customers and expanding their marketing funnel.

This is likely due to several factors. The first is that 99% of emails we receive are boring or the promotions included are not worth taking, and the second is the new laws introduced into the EU to protect your privacy. Thankfully, the days of receiving emails from companies you have never heard of offering your offers on foot creams are gone.

Like all relationships, keeping your customers invested in your brand requires understanding and care. What are they looking for? Why have they subscribed to get emails from me? Do they want to see this?. These are the questions you should be asking every time you create a new email campaign.

Email might be one of the oldest digital marketing tools available to us, but it’s still an avenue every business should utilise.

Editorial, marketingWilliam NivenApril 13, 2022Marketing, Email Marketing

How to use Email Marketing to Boost Online Sales

Are you sending out email newsletters to your customers but not seeing results? Follow this guide on the best types of automated email campaigns to boost your online conversion.

Marketing, InsightsWilliam NivenJuly 22, 2019Email Marketing, Marketing, Sales, Sales Funnel, ConversionComment

Client Win: Oaktree Garden Centre & Nursery appoints UNBXD

We’re excited to announce one of our latest client signings, Oaktree Garden Centre & Nursery! They’re one of the largest independent garden centre’s in the UK, with over a million plants in stock at any one time.

Stretching for over 26 acres, and offering everything from delicate fuchsias to mature fig trees, Oaktree carries an impressive range. The vast majority of the stock is grown on site from seedlings - including trees, shrubs, herbaceous plants and natural hedging. Japanese Acers and maples are also a particular speciality of theirs.

Brand & Website Renovation for Laybourne Finance

We’re thrilled to announce the launch of both the rebrand and new web platform for Laybourne Finance!

Laybourne is a specialist property finance brokerage offering a tailored service to property investors, developers and high net worth individuals across the UK and overseas. They pride themselves on building long-term, transparent relationships with clients and lenders alike. This is what has helped them lend over an astonishing £200 million since their formation in 2013.

Laybourne approached us with the challenge of developing their image whilst keeping qualities and characteristics from their previous branding. Alongside this, they also required us to renovate their website in line with the new branding to showcase their team and company as well as the services they offer acting as an informative source of lead gen.

Welcoming Two New Digital Account Managers to the Team

Following an increase in demand for strategic marketing and management services, we have recently welcomed two new Digital Account Managers to the team, Amy and Hollie!

Ensuring that our clients online presence and digital persona is consistent throughout is a fundamental part of our Digital Account Managers day to day tasks. Both Hollie and Amy have backgrounds in sales, marketing and copywriting, and also experience in dealing with national big name brands in both the pharmaceutical, hospitality and events industries.

They’ll be assisting our clients with everything from Social and Email Marketing, to strategic marketing and content planning to increase conversion and develop their various channels. They'll also be working alongside our creative team to construct exciting campaigns aimed to spark interest and engagement with its' audience.

"Both Hollie and Amy have already hit the ground running within their first few weeks, we're thoroughly excited to see what their past experience and knowledge within their fields can be implemented to their work at UNBXD."

- UNBXD Founder & Creative Director, William Niven.

marketing, Social Media, UNBXDWilliam NivenFebruary 14, 2018Email Marketing, Marketing, Social Media marketing, Team, unbxdComment

GDPR: Everything you need to know about the General Data Protection Regulation

Unless you’ve been living under a rock, it has been hard to miss the ever-increasing media frenzy surrounding the General Data Protection Regulation (GDPR) set to change on the 25 May 2018.

In 2018, the European Union is getting serious about companies collecting consumer data. On May 25, 2018, the General Data Protection Regulation (GDPR) is going into effect.

Will your company be prepared?

marketing, Social Media, UNBXD, Web DesignWilliam NivenJanuary 24, 2018Data, Email Marketing, GDPR, General Data Protection Regulation, Marketing, unbxd, websiteComment

New Client Sign: The Boat Club

2018 is already set to be an extremely exciting year for UNBXD...

We’re pleased to announce one of our newest clients, The Boat Club!

The Boat Club is a brilliant new way to experience boating. In exchange for a monthly subscription, customers have access to a selection of boats, maintained and prepped to simply step aboard and enjoy. They take the hassle out of boating, leaving you to appreciate every minute on the water.

We will be assisting them with the Design and Development of their Website as well as all aspects of Marketing and Content Creation.

Charles Trent's Social Takes Off

We were recently appointed by Charles Trent to assist them in developing their online presence through a combination of social media marketing and content creation services. Over the past quarter we’ve already achieved some pretty impressive results.

After first identifying their goals, our in-house team developed their marketing strategy following a careful combination of paid and organic advertising. Our team of content creators then produced a series of high quality visual content including design, photography and film. This was then published across their platforms and channels to spark engagement, interaction and as a result, conversion.

MailChimp Integrates Facebook Ads with Email Marketing

From our extensive research and testing, MailChimp is the one of the best email marketing platform for businesses, of all different sizes, to utilise in their marketing strategy. The main reason why we found MailChimp to be a compelling choice for email marketers is its thorough collection of out-of-the-box integrations with third party applications, such as Shopify. The ability to integrate with third party applications means that it can give marketers a better understanding of their customer bases and campaign performance, which then helps them learn how to convert messaging to sales. It was recently announced that MailChimp is furthering their exhaustive collection of integrations even more so by launching a 'Facebook Ads' product.

marketing, Social MediaWilliam NivenMarch 7, 2017Email Marketing, Facebook, MailChimp, Marketing, Social Media marketingComment

JOURNAL

Keep up to date with our latest thoughts, news and events.

When new clients come to us, you would be surprised by the number of companies that don’t think about using email marketing to contact their existing customers and expanding their marketing funnel.