When you’re choosing the perfect brand colours for your business, it can be tempting to pick your favourites. However, pink might not be the best choice for a lemon-flavoured drink, just as yellow might not be the best choice for a designer brand.
Read MoreYour brand’s logo is used everywhere. On a website, social media profiles, business cards, adverts, videos, uniforms, posters, emails - even down to those novelty company pens you’ve got your eye on. If you need to redesign your logo or rebrand later down the line, it can take a lot of time and effort, cost a lot of money, and lose you a lot of that hard-earned brand recognition we’re always banging on about.
Read MoreWhether you're designing your own logo or creating one for someone else, there are so many hidden traps you’ll think you’re in an Indiana Jones film. We’ve compiled a list of some of the most common logo design mistakes and even included how best to avoid them, so you can jump, swing and roll your way to the ultimate treasure: success!
Think about it: why are you creating a logo? Generally, logos are a form of communication. They’re a way for you to instantly express the essence of your business to potential customers and build your brand recognition in your industry. Different industries have different design best practices and target audiences with varying preferences, so it’s important to have a strong understanding of what your customers are looking for.
Read MoreThe recent headlines declaring Gymshark becoming a billion dollar company, or Apple becoming a 2 Trillion dollar company didn’t happen by accident. Even with a financial downturn like never before, and a global pandemic, these companies haven’t felt the strain like others. These brands fall into the ‘Luxury’ brand category; each one has built an ethos around their products that isn’t easy to forget or turn away from, they make you believe that their products are better. Whether you love or hate Apple, you know that the quailty of the product is unmatched and the aftercare is second-to-none, their marketing tells you.
Read MoreEstablished in 2017 by childhood friends, James Cromwell London provides their customers with a more tailored approach to men’s swim shorts. Having been built upon British heritage, all of their shorts feature a signature Union Jack lined waistband and matching wet bag in a variety of prints.
UNBXD will be responsible for all forms of content creation and strategic marketing campaigns to assist in driving traffic to their website and promoting their new SS18 range.
Read MoreThere is nothing better than an outstandingly executed Christmas campaigns to get us in the mood for the impending festivities. We all wait around for the Coca-Cola Christmas advert to decide when it’s time to begin feeling excited about Christmas. Yet, we forget how Christmas Marketing Campaigns adds to the festivity. Therefore with the Christmas season well under way, we have picked our favourite Christmas Marketing Campaigns of 2016 and the ones that have made us feel extra festive.
Read MoreBranding has been going through a revolution. Over the past few years, branding has been shifting from representing pre-packaged, unapproachable and distant organisations to a more personal and connective state. Today, the expectations of consumers and B2B buyers are becoming more demanding. People want to understand and know everything about a business. They want to know what it is, what it produces, what it values and stands for and what it employs. More importantly, people want to interact more with brands, be able to demand new products and services, and be active in conversations with them. This has meant that brands have had to lose their impersonal, uncommunicative and distant skins.
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