50 Must-Have Features on Your E-Commerce Website

E-commerce websites are a dime a dozen these days, with an estimated 12 to 24 million e-commerce websites across the globe. However, less than 1 million of e-commerce websites sell more than $1000 every year.

You can spend countless hours building a beautiful, aesthetically pleasing e-commerce website, but if you don’t implement the right features, it can be challenging to reach your business goals. There are a lot of options out there, with website builders such as Wordpress and Squarespace offering hundreds of elements for you to consider.

In this article, we’ll be taking you through some of our must-have features for e-commerce websites.

Editorial, InsightsWilliam NivenJune 2, 2023Blogging

Digital Marketing Acronyms You Should Know - UNBXD Glossary

You’re probably in a hurry, so we’ll keep this short - we’re here to talk to you about acronyms.

Who has time to say the full names of everything nowadays? LOL, WFH, IKEA… (yeah, we had no idea the last one was an acronym either).
Our point is: acronyms are everywhere, and the world of digital marketing is no different. It can be hard to keep up with every single one, so we’ve made a handy glossary with some of the most common digital marketing acronyms that you need to know!

Editorial, Insights, MarketingWilliam NivenApril 24, 2023marketing

Tips for Keeping a Remote Team Engaged Post-Covid

We don’t need to remind you of what happened in March 2020 - none of us will be forgetting that in a hurry. In a matter of months, the percentage of people working from home in the UK went from just a few percent to nearly half of all workers in the country, and this has kickstarted a new era of working.

Here at UNBXD, it was no different. When the pandemic hit, we switched our entire team to remote working. We opened a new office space in 2022, and 75% of our team is still fully remote, with the rest enjoying a flexible hybrid structure where the office is available for them to use whenever they want.

85% of people working from home are keen on this idea of hybrid working, and 78% of workers say their work life balance is better when working from home. But whilst remote working comes with benefits for many, there are some challenges to be aware of, which can lead to team members becoming disengaged.

Remote working is here to stay, so keep reading for our insights into remote employee engagement.

Editorial, InsightsWilliam NivenApril 14, 2023agency

Just Browsing: How to Reduce Online Shopping Cart Abandonment

Sometimes, I wish I could view a list of every item I’ve ever added into an online shopping cart and then abandoned. All the lost trinkets I decided I didn’t need, the furniture I realised wouldn’t match my wallpaper, or the outfits I knew would never arrive in time. A gallery of things I once wanted, but never ended up getting.

I’d hazard a guess that you feel the same, as almost 70% of all online shopping carts are abandoned by shoppers. In other words, only 3 in every 10 customers who begin filling their carts end up making a purchase. That’s a lot of figuratively lost bits and bobs, and a lot of lost revenue for businesses.

Research has found many reasons as to why consumers abandon carts, but luckily, there are things you can do to reduce the impact of these factors when customers are browsing your own ecommerce website. Keep reading to find out how to reduce your business’ online shopping cart abandonment rates…

Editorial, InsightsWilliam NivenMarch 21, 2023Creative Agency, marketing

Are the Kardashians shaping the future of Social Media Marketing?

If you are interested in social media or digital marketing, you would have probably seen many headlines talking about the end of Instagram and Kylie Jenner, but why?

This year Meta (Instagram and Facebook's parent company) decided to start placing content from people you don't follow into the feed, which is tanking engagement on business pages, showing irrelevant ads to users and de-prioritising your friend's posts. While many people are unhappy with this change, it's all coming from Meta's fear that you enjoy using TikTok more than Instagram.

Editorial, Insights, MarketingWilliam NivenAugust 4, 2022marketing

Take Pride in Your Marketing This June

The first Pride march in the United Kingdom took place 50 years ago. It was a celebration, but it was also a protest. Things have progressed significantly since then, but progress should not be taken for granted; there is always more work to be done.

Rainbows seem to emerge everywhere throughout June, July, and August as corporations demonstrate their apparent support for the LGBTQ+ community. While this may appear to be a good thing – after all, supporting a marginalised community can only be a positive thing, right? – the rainbow washing of everything from candies to banners in public transportation does not convey the whole story.

Editorial, InsightsWilliam NivenJune 8, 2022marketing

SHOULD I BE USING TIKTOK TO GROW MY BUSINESS?

If you aren’t showcasing your business on TikTok, you are not maximising your digital marketing potential.

At the beginning of 2018, TikTok had 70 Million users; by August 2021, that number had exploded to over 1 Billion active users. How did this happen, and why is it becoming a dominant Social Media Platform? Let us break it down simply for you.

The History of TikTok

You might not know it, but TikTok isn’t new; in fact, the app’s origins go back to 2016 when parent company ByteDance created an App called Douyin to compete with Musical.ly. In 2017, ByteDance brought the rival app and merged its 200,000,000 users with its own app to create TikTok.

Editorial, Insights, Marketing, Social MediaWilliam NivenDecember 8, 2021marketing

People Over Profit: Is Now the Time to Prioritise Your Team?

Is now the perfect time to invest in your team?

While I don't want to spend too long going through the seismic shift that faces the jobs market in 2021, it's very clear that throughout every industry, we have more jobs than people to fill them. The reason for this isn't straightforward and has many factors (especially here in the UK), but no matter what country or industry you are in, if you were ever going to invest in your team, now is the time.

'Profit over people' is a very famous line that some people live by, and others run away from. If you run a successful business or have run one in the past, you already know that the business only works if the people inside it feel inspired to put in their best work and drive the company forward. When people feel like they are just at a job or don't feel that the management structure above them cares for their well being, they will not feel inspired to help you grow your business.

Editorial, Insights, OpinionWilliam NivenNovember 12, 2021Creative Agency

On Set: LG Electronics Photo and Videography Shoot

While we are sure they don’t need an introduction, LG electronics, established in 1958, is a global pioneer in consumer products.

From Home cinema to Vehicle Component Solutions, the company reaches successfully into a multitude of different sectors. LG has unveiled many new products, applied new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company.

The Brief

LG Approached UNBXD to capture content across both Photo and film for their new Careers website, which will be used to promote and recruit new team members across the UK.

Success Stories, Film, InsightsWilliam NivenNovember 1, 2021photography, Videography, Case Study

What are Google Ads & Why You Should be Using Them

Every day billions of searches are carried out on Google; according to HubSpot, they estimate over 6 Billion unique searches every 24 hours. If you look at Google’s latest quarterly results, it’s clear that this trend is only getting stronger despite competition from other search engines in the EU.

What are Google Ads?

Editorial, Marketing, Insights, PPCWilliam NivenOctober 28, 2021PPC, marketing

Creatives, Is it Time to Embrace the Metaverse?

If you are a bit of a nerd like me, it is likely you would have heard the word Metaverse thrown around a lot in the headlines over the last six months. As we speak, mega-corporations such as Apple & Google are in a legal battle with Epic Games over app stores, payment systems and more.

Still, every time you go through the documents or hear Tim Sweeny, the controversial CEO of Epic games, speak, the Metaverse keeps coming up.

In fact, Just this month, Facebook entailed plans to put a VR headset on every worker's head to work in a virtual space with other employees from home. I'm sure just reading that sentence has triggered a gut reaction from you, likely the same as mine.

Editorial, Insights, OpinionunbxdAugust 31, 2021Opinion, marketing, Web Design

Has Coronavirus changed the Digital Media landscape forever?

One of the many side-effects of the pandemic is social media usage.

A recent report published by the GlobalWebIndex found that two-thirds of consumers think they will continue to use social media the same way they have during the lockdown. The report found that 72% of social media users in the UK follow US Influencers and that they are spending more time on social media per day than before the lockdown.

Editorial, Marketing, InsightsWilliam NivenJuly 23, 2020Social Media marketing, Digital Marketing

Is Facebook Shops the Future of E-Commerce?

If you are running an e-commerce business already, it’s likely you are very familiar with how important Facebook is when it comes to reaching new customers. Facebook’s potential role in your business just got a whole lot bigger.

Facebook shops is different from its current services, such as Catalogue manager, Facebook Store & Facebook Marketplace. It continues its ever-growing expansion into the world of sales. If you have used Facebook Marketplace before you will be somewhat familiar with what Facebook is trying to achieve here. Marketplace was created as a destination for peer-to-peer sales, Facebook Shops will allow you to sell your products directly to customers without ever having to leave Facebook.

Why its time to update your website

If you are anything like me, you have 100 reasons why now isn’t the time to work on your website - ‘I don’t have time’ and ‘It’s just going to take too long’.

Over the last 2 months we have all learnt a big lesson; the world depends on e-commerce. As we think about the end of the current situation and the long term effects this is going to have on consumers, your website is more important than ever. Many companies have been left behind because they didn’t have a strong online presence, just a physical one. Your website is now the face of your business, its the beating heart of your company that you must care for.

Editorial, InsightsWilliam NivenMay 18, 2020Website, Web Design

The Top 5 Industries Booming During Quarantine

You are probably thinking that now is the worst time to start a business, and in some respects that is right. However, many sectors have seen a huge boom that no one could have expected.

Consumer spending habits have drastically shifted overnight. Rather than spending money on meals out with friends or holidays, people are spending it in their homes, baking, working out and catching up with the ever expanding range of streaming services available.

Analysing over 400 clients, ‘Mention Me’ has broken down exactly where consumer spending has gone. In no particular order, here are the top 5 sectors with the most growth during the lockdown.

Editorial, InsightsWilliam NivenMay 6, 2020marketing, OnlineComment

Happy Earth Day: UNBXD Joins Offset Earth

At UNBXD we truly believe it is our job to give back to the world more than what we take from it.

To celebrate Earth Day 2020, we have signed up to @offset earth to help us become carbon neutral. In just 1 month, we have already planted 110 trees in Madagascar, and our Carbon reduction is already at 5.83 tones.

Editorial, InsightsWilliam NivenApril 22, 2020Insight, Eco, Sustainability

Top 10 Tips to Increase Your Website Conversion Rate

If you haven’t done this before, it can be a daunting task. You have to think about setting up tests, monitor them until they have statistical significance, and account for variables. To make this process a little easier, we are going to give you 10 tips to get started:

Insights, Marketing, Web DesignWilliam NivenApril 20, 2020marketing, Website, SEOComment

Adapting to the new normal - How Social Media has changed during Lockdown

All around the world people are stuck at home, something this generation has never had to face before. A generation obsessed with sharing their lives online in the form of stories, posts, and blogs.

You would probably think that social media usage would be down with people having less to share however there has been a 25% engagement increase on Instagram and TikTok in the past month. Surprisingly, companies approaching social media influencers has risen by a staggering 72% since lockdown.

The lockdown has changed the way users, businesses and advertisers use social platforms. We have had to adapt fast to keep businesses we run social media for active and making money.

Editorial, Marketing, InsightsWilliam NivenApril 15, 2020Social Media marketing, marketingComment

How to Optimise your Google Business Page

When you begin to look at optimising your google business page, at first it can seem daunting and confusing. We are going to break it down from beginning to end in order to get you the results that you want.

So, first things first, what is Google Business?

Google Business is a free platform that displays business information on Google Search and Google Maps. Businesses can feed Google’s knowledge base useful information about your business that can help others understand your business online.

Editorial, Insights, MarketingWilliam NivenFebruary 28, 2020marketing, Social Media marketing, Insight

Pay-Per-Click vs Social Media Advertising

It has been one of the most discussed topics within the digital marketing arena in recent years; the question of which one is more effective – PPC or Social Media Marketing?

With social media advertising beginning to change the way we do social media marketing, it is a good idea to understand the difference between Pay-Per-Click (PPC) and social media advertising. PPC refers to paid advertising from “click ads” online. What this means is, you the business will pay for any click you get. In comparison social media ads like on Facebook, have you pay for ad space; any impressions or clicks you get do not change how much you spend on the ad.

In this article, we’re going to examine how the two ad platforms work so that you can consider where using one, or both, will be part of your wider digital marketing strategy.

JOURNAL

Keep up to date with our latest thoughts, news and events.

E-commerce websites are a dime a dozen these days, with an estimated 12 to 24 million e-commerce websites across the globe. However, less than 1 million of e-commerce websites sell more than $1000 every year.

If you are interested in social media or digital marketing, you would have probably seen many headlines talking about the end of Instagram and Kylie Jenner, but why?

The first Pride march in the United Kingdom took place 50 years ago. It was a celebration, but it was also a protest. Things have progressed significantly since then, but progress should not be taken for granted; there is always more work to be done.

Is now the perfect time to invest in your team?

While we are sure they don’t need an introduction, LG electronics, established in 1958, is a global pioneer in consumer products.

The Brief

What are Google Ads?

If you are a bit of a nerd like me, it is likely you would have heard the word Metaverse thrown around a lot in the headlines over the last six months. As we speak, mega-corporations such as Apple & Google are in a legal battle with Epic Games over app stores, payment systems and more.

If you are anything like me, you have 100 reasons why now isn’t the time to work on your website - ‘I don’t have time’ and ‘It’s just going to take too long’.

You are probably thinking that now is the worst time to start a business, and in some respects that is right. However, many sectors have seen a huge boom that no one could have expected.

At UNBXD we truly believe it is our job to give back to the world more than what we take from it.