Reasons Why You Should Hire a Professional Social Media Marketing Agency
You might not like it, but social media is a huge part of many successful brands these days.
I mean, think of a successful brand. What comes to mind?
Nike?
Apple?
Tesla?
Your brand of choice will almost certainly have a big social media presence, whether it’s on TikTok, Instagram, Facebook, LinkedIn, or all of the above.
Despite this, a lot of small businesses don’t use social media to their advantage. And it’s easy to understand why - effectively managing social media can be challenging and laborious. That’s why hiring a professional social media marketing agency to help you in this area can have such a huge impact. It’s a sure-fire way to stand out amongst your competitors and expand your reach beyond your current circle.
If you’re not sure why you should hire a professional social media marketing agency, keep reading to find out our main reasons…
They’ll give you back your time
Possibly the number one reason our clients look for social media management services is because they simply don’t have the time to do it themselves. Managing social media accounts is much more than just posting every now and then - it can be really time-consuming, especially if you have multiple platforms and great ambitions.
Hiring a professional agency allows you to focus on core business activities while they handle content creation, scheduling, monitoring, and responding to audience interactions. A fresh pair of eyes can go a long way, especially when they’re experienced, as you’ll be able to…
Tap into their specialised knowledge
Just as you have specialised knowledge about your own business and industry, so too do professional social media marketing agencies. They’ll come to you armed with the skills to navigate various social media platforms, and the expertise to bring you towards success. If they’ve worked with similar brands in the past, they’ll already have an idea of what might work, and what might not.
Each social media platform has a distinct algorithm and a unique demographic of users - which means a different approach is needed to ensure audience engagement on each one. Blanket social media strategies, used on everything from Facebook to TikTok, will often limit your success.
You might be wondering what the difference is. A social media agency will be able to tell you, and help you to…
Develop a clear social media strategy
If you’re posting on social media as-and-when you have time or content, in between the daily running of your business, the impact of your posts can be diluted. Whether you’re only posting one form of content, late at night, or once every few weeks, you may find your engagement is low compared to your competitors.
A social media marketing agency will get to know your business, helping you to set clear goals and developing a strategy that will exceed them. If something doesn’t work, they’ll document this, help you to learn from it, and this will inevitably...
Improve the quality of your social media posts
Social media agencies excel in creating high-quality and engaging content, including visuals, videos, and written posts. They’ll write interesting copy for your posts, providing your audience with a mix of entertainment, insight, and discussion. Gone will be the days of typos and spelling mistakes, blurry images, or awkward infographics!
Your social media will be transformed, with a clear, consistent brand voice and message across multiple platforms. This all goes a long way to building that all-important brand identity we’re always talking about, and improving your brand recognition. And you’ll understand the impact on your engagement, as a social media marketing agency will also help you…
Gain insight into your social media performance
Professionals utilise analytics tools to track performance metrics, analyse trends, and identify areas for improvement, enabling data-driven decision-making and optimisation of social media strategies. You’ll find out what works and what doesn’t: does your audience respond better to short videos or image carousels? Weekend or weekday posting? Do they seem to like it when your brand is more playful and entertaining, or more professional and informative?
This insight can also help you learn things about your business that you may not have already known, such as your popularity in various age groups or locations. Different platforms have different analytics capabilities - LinkedIn, for example, will give you information about the industries and job roles of your audience. Meanwhile, Facebook will give you information about your audience’s lifestyles, and even their purchasing behaviour.
The best part is that you won’t have to do any of this yourself. Your social media marketing agency will analyse the data, interpret it for you, and put it into a nice little report (possibly even with a bow on top!). They’ll also make sure you…
Stay up-to-date with platform changes and trends
Your social media agency can stay on top of trends and news within your industry and the wider social media landscape, preventing you from missing out on opportunities for great content.
Social media is dynamic, with constant updates and algorithm changes. You have to be aware of these in order to ensure your social media presence remains relevant and effective.
UNBXD is a Creative Digital Agency which specialises in social media marketing using platforms such as YouTube, Facebook, TikTok, LinkedIn and Instagram to create exciting, innovative solutions for breakthrough brands. We are experts in supporting brands to outline clear objectives, develop strong communication strategies and create unique content which truly engages their audience.