Nike, Apple, Gymshark, Cadburys. For better or worse, these are the brands we hear about or acknowledge through advertising on a daily bases, but why?

The recent headlines declaring Gymshark becoming a billion dollar company, or Apple becoming a 2 Trillion dollar company didn’t happen by accident. Even with a financial downturn like never before, and a global pandemic, these companies haven’t felt the strain like others. These brands fall into the ‘Luxury’ brand category; each one has built an ethos around their products that isn’t easy to forget or turn away from, they make you believe that their products are better. Whether you love or hate Apple, you know that the quailty of the product is unmatched and the aftercare is second-to-none, their marketing tells you.

A recent study asked Marketers what they get asked to do with companies. A staggering 89% said their main goal was brand awareness, not just in the luxury goods sector, but in the entire market. If you can get people to recognise your brand it will generate higher sales, create a loyal base of customers and, if you deliver on your promise, you will obtain long term customer relationships. 

So, how do you build a brand that will stay in peoples minds?

Know what your brand is

So many people will have an idea for a company in their head but just don’t know how to execute that vision. If you are not precise about what your brand offers, you can’t expect someone to market it successfully for you. With brands like XO, Candy Street & Oaktree we had a strong vision explained to use from the company that we could establish across all forms of marketing.

Engagement 

Your brand should always be finding ways to stick out above the rest. Yes its easy to throw a few pounds at Facebook and get some sales but how do you keep those customers in your loop? Explore new ways to deliver your products to its desired base, rather than static images of your products, create interactive videos that draw your audience in. Explain in your ads, website and packaging why your brand is better, why people should believe in It.  Studies show that customers are 47% more likely to interact with a brand if the advertising is presented to them as a game or through video content. 

Spend time on packaging

We all know what a new iPad will come in, or a pair of new Nike running shoes, why? Hours and hours of time have been poured into making the product unboxing experience unique or impressionable. This doesn’t mean you need to spend a lot of money, it just means you have to take the time to search for different options and experiences. Think about where your logo will be situated, are you going to incorporate a company ethos or a QR code? Think about how your brand wants to continue the conversation outside of the entitle purchase. 

Think about your Social Media presence

Did you know that the average person spend 2 hours 24 minutes a day scrolling feeds on social media? Despite the questions that raises, it does mean it’s an important place to have you brand presented. We have spoken a lot about the messaging of that brand above so it goes without saying, this also needs to be present here. With the way the world has changed since the pandemic its arguably the most important advertising platform over traditional TV & Billboard advertising. 

Finally, be consistent

It takes time to build a habit, and a company is no different. You have to be consistent in your marketing across every channel of your business in order to stay in peoples mind. People forget information fast if there is no reinforcement in place. Get creative in the way your brand reiterates its message, if every post, every box and every ad looks the same, people will get bored of it quick. 

Remember, a strong brand presence, brings long term rewards.

Need help building your brand? Get in contact with a member of the team here