When it comes to building your e-commerce store, you are going to be inundated with websites claiming they are the best possible option.

Over the years we have worked with most of them, and through the late nights, early mornings and tears.. we have found that nothing quite beats building a store with Magento.

So, what is Magento?

Magento was originally released in 2008 as an open source built-in PHP, which helps programmers create e-commerce websites. In 2020, there are now hundreds of thousands of websites that use open source to power their online store, with some of these include Samsung and Nike. Magento now accounts for 26% of the best e-commerce websites in the world!

Now we know what it is, why should you use it?

If you are starting a business, or have a long standing business, you need to think of Magento as a priority. Within the industry it is considered to be the best open source program to build an online store. 

While the programming has been around for a while, for people unfamiliar with building online stores it can be a little complicated. This is why we have an experienced team in-house who can design and build your site for you.

Some of the basic features available for your new store are:

Product Management, Category Management, Inventory Management, Client Accounts, Customer Service, Order Management, payments (including Credit Card, Paypal, Apple Pay, Google Checkout, and more). Along with integrated Search technology for fast and friendly searches on Google Site map, international support, promotion and marketing tools and Analyse Reports. 

Why is Open Source Important?

Magento doesn’t force any obligations on your store, it is customisable and open. E-commerce retailers are allowed to freely select integrations and hosted platforms of their choice. Using Open Source also gives you the freedom to adapt to change and easy modify to meet new requirements of your shop.

Which Hosted Services can I use?

As Magento is open source, it gives you the full flexibility to choose which hosting platform you prefer. You are not obligated to stick with one platform anymore!

Mobile First

With the many different screens available to people these days, it’s important to think about where most of your traffic comes from. In 2020, it’s overwhelmingly mobile. It doesn’t matter if you use the free community edition or the enterprise version of Magneto, they both incorporate HTML5  for high standards for mobile website design. With Magento your e-commerce store will always optimise to the right screen. 

Reliable

As Magento is open, a community has formed that works hard to keep Magento up to date, reliable, fast, secure, and importantly, without errors.

Integrations 

It might feel like we are repeating ourselves a bit here but Magento works with thousands of third party add-ons and modules. Modification without restriction allows you to integrate with Google Analytics, Paypal, Ebay, Mailchimp and more. Magento also works with ERP providers such as Netsuite, Sage2000 and SAP. You let us know what you need, and we will find a plug-in.

Speeeeeeeeed

We all know those online stores that take forever to load, or worse yet, never load. When it comes to page speed, Magento is the front runner. Magento has made it its mission to power the fastest e-commerce stores in the world.

SEO:

Magento is optimised to be SEO-friendly and offers a content management system called ‘Magento SEO’ (very creative). Some of the features Magento SEO offer include:

• Sitemap

• Search Friendly URL’s

• Layered Navigation 

• Product Title

• Keywords

• Mega Tags

• Meta Descriptions

Magento is also up to date with the latest SEO ranking factors, which is incredibly important for your store’s performance. This includes providing good URL structure and meta-implementation options, which are a requirement for your SEO to work well. One of the most prominent features of Magento is providing you with real-time analytics for tracking web visitors. 

With our incredibly talented team of developers and designers, our strong portfolio of e-commerce websites, and great client feedback, we are sure we can build you a first-class, fast, safe, and intuitive Magento e-commerce website.

Whether you are ready to begin your journey with us, you can learn more about Magento by clicking here, or you can get in touch with a member of our team today!