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HENDON WAY MOTORS
Hendon Way Motors is a well-recognised brand that has been around for 70 years, so we didn't want to move too far away from their heritage. They approached UNBXD to help modernise their existing brand with an updated logo and colour palette.
We made slight adjustments to their iconic HWM logo-mark ad retained the use of Gill Sans for the logotype but rejuvenated their colour palette to become more refined. The colour scheme we decided on was based on 70's Italian cars, with Rosso Corsa and Bianco Puro being the primary colours.
For the website design for Hendon Way, we wanted to give a classic but modern feel whilst delivering an optimal user experience. We've used white space to ensure that it provides a contemporary feel, while introducing the brand's deep red sparingly throughout the pages so as not to overwhelm the users.
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