ASCARI FINANCE
Ascari Finance puts its consumers at the forefront of their business, providing expert guidance and affordable plans without all the red tape. We approached the branding with this ethos in mind.
We used two blocks leaning and supporting one another, representing support and strength. The emblem also resembles the first letter in the greek alphabet — Alpha. Alpha is also the first numerical, which stands in line with the company’s ethos of delivering world-class customer service.
We selected a font that exumes elegance, a decorative but strong font that would sit alongside the bespoke monogram. The deep purple colour scheme was used to communicate loyalty and sophistication visually. The colour purple is often associated with royalty, luxury, power, and ambition. Purple also represents meanings of wealth, extravagance and creativity across all visual languages so that it would sit perfectly within the brand language.
Our bespoke UI/UX design and web development for Ascari included a custom-built car finance application form with CRM integration. Once completed, we began rigorous QA and Testing; with all our builds at UNBXD, we want to ensure that all design aspects are fully functional before launch. Post-launch, we are assisting them with web hosting, security, backups and maintenance support via our hosting platform, UNBXD Host.
To find out how we can assist your brand or business, get in touch with our team today.
