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Esteemed Orthopaedic Surgeon, Adrian Harvey, came to UNBXD with the brief of rejuvenating his personal branding and boosting his online presence. We chose to combat this by developing a solid set of brand guidelines, a new responsive CMS platform complete with social and blog integration so that he could share his experience and knowledge whilst aiding and boosting SEO. Following this, we will be further assisting him and his team with a multidisciplinary marketing campaign via both print and digital.