Featured in Forbes: UNBXD Launches Virtual Event for Ruka Hair
You may have seen over the last few days that UNBXD has helped RUKA Hair bring to life their vision for a virtual launch event. We are excited to announce that you can now visit the event yourself AND we have been featured in Forbes!
When you think about product launches prior to 2020, they would almost always involve a physical presence that would incentivise shoppers to visit a location to learn about your product, how it works, and why it's better than the rest. With that option off the table, we were tasked to build something outside the box (no pun intended).
RUKA is a beauty brand that puts black women’s experience at the centre of their products, brand and philosophy. Our incredible team have been hard at work creating a CGI virtual product launch event that consists of 4 rooms. Each room gives customers a different and unique experience. Once you enter the event you will walk into the ‘Living Room’, a relaxing space that features a few of RUKA’s products, but also a talk between two women about their experience growing up with black hair and how that affected them.